Head of Guest Experience
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About the role
Our purpose is to bring together people, energy and markets to power and navigate a changing world. In a time of constant change and possibility we need new talent to pursue commercial opportunities, fueled by world-class insight and expertise. We're always striving for more innovative digital solutions, sustainable outcomes and closer collaboration across our company and beyond, and you could be part of that too. Together we continue to grow as the world's leading energy company! The Head of Guest Experience is a member of the US Convenience & Mobility leadership team and will own merchandising, buying, proprietary food and beverage. Duties include full P/L. Short- and long-term corporate planning along with cross-functional leadership with Operations / Marketing / HSE&C /Accounting / Construction/ HR. Ownership of all GFRS vendor relationships. Accountabilities Play a key role in defining the integrated proprietary food and beverage, merchandising, and buying. Own and deliver the P/L across merchandising, proprietary F&B and partner with operations to deliver store performance. Develop and implement Merchandising/Proprietary Food and Beverage/Buying strategies/tactics that differentiate brands from competition as a top convenient destination Maintain an awareness of and evaluate the effectiveness of current industry and product trends to stay relevant to the C-Store Shopper Research and analyze sales information to identify market trends, especially to attract new guests and transactions to the store Analyze sales, internal feedback and historical data to influence product placement decisions Drive the development of compelling brand-specific offers for consumers within the store including product assortment, product mix, and pricing Oversee a team of category managers focused on all product categories within the store including NAPB, COS, beer, wine, tobacco, Proprietary F&B, GM, Private Brand, and car wash. , Own all of the GFRS vendor relationships and oversee a team who will facilitate vendor negotiations and negotiate on categories Partner with the marketing team in the development and execution of strategic merchandising initiatives Develop and implement the Proprietary F&B strategy by leading the R&D / Innovation teams through offer development, testing and operationalize through multiple channels across network and across multiple brands. Set clear and challenging goals that inspire the organization to improve performance, tenacious and accountable in driving results Take risks using data and input from others to foresee possible threats and unintended circumstances from decisions Recruit top talent, motivate the team, delegate effectively, celebrate diversity within the team, and manage performance Ensure personal and team compliance with BP's Code of Conduct and demonstrates strong leadership of bp's Values & Behavior