You work closely with Market and Meeting Place Marketing & Activation Leaders, as well as IKEA and other key partners, to deliver impactful go‑to‑market initiatives, campaigns, activations, and community engagement across the country.
Your main responsibilities will include:
Lead the common Marketing & Activation agenda across markets and domains to deliver on VCM and business goals
Develop and implement a multi-channel partner lead generation platform to drive commercial opportunities
Define and drive the direction for partner activation, ensuring consistency and scalability across markets
Secure and support markets in establishing portfolio-wide brand and IP partnerships, including collaboration with the Retail Media Platform
Support markets in the execution of partner activation activities when needed
Establish and follow up on relevant performance measurements to track impact and continuously optimize activation strategies
Requirements
You are a commercially minded marketing leader with strong experience in activation, media, and integrated marketing planning. You are comfortable working at both strategic and operational levels, and you thrive in complex, multi‑stakeholder environments where collaboration and performance are key.
You have:
A minimum of 8 years of relevant experience within marketing, activation, media, or communication.
At least 2 years of managerial or people leadership experience.
A university degree or equivalent relevant professional experience.
Strong experience in integrated marketing planning, media activation and buying, and performance marketing.
Proven ability to collaborate across functions, partners, and brands, including close cooperation with IKEA.
A data‑driven and improvement‑focused mindset, with strong execution capability.
TOGETHER AS A TEAM
Together with IKEA Retail and Ingka Investments, Ingka Centres is part of Ingka Group.
Sounds exciting? There's a lot more to know about us! Take a look at our website, read our stories and try to imagine how you can be part of our team helping us reach our goals!
www.ingkacentres.com
We encourage you to apply as soon as possible, but no later then 2026-06-21
Additional Information
Country Marketing & Activation Leader - Ingka Centres
Ingka Centres Ab · Malmö, Skåne Län