Associate Director of Remarketing

About the role

OneMain Financial is the country's largest lending-exclusive financial company, proudly serving millions of customers with safe, affordable and transparent installment loans. Our customers turn to us every day-online and at nearly 1,300 branches in 44 states-to help them take control and improve their financial lives with solutions for debt consolidation, medical expenses, household bills, home improvements and auto purchases. Our talented and dedicated team members constantly look for responsible ways to serve our customers when, where and how they want. It's all about doing the right thing, a mission that hasn't changed for more than 100 years. We are looking for an Associate Director of Remarketing who is a highly strategic and execution-focused leader to own and evolve our remarketing ecosystem across channels. This role requires someone who is deeply curious, performance-obsessed, and proactive, able to identify gaps, challenge constraints, and drive meaningful business impact. The selected candidate will become part of a team dedicated to increasing visits to OMF.com, driving application submits, and increasing booked loans. This role is highly collaborative and involves working with cross-functional teams across marketing, affiliates, u/x, creative, product, analytics, originations, and digital to develop and execute remarketing campaigns aimed at increasing the pool of leads and submitted applications. The ideal candidate brings a unique blend of analytical rigor, curiosity and big picture thinking to deliver measurable business results. Strategy & Execution: Define annual remarketing strategy and communications plans that increases the number leads and .com visitors to booked loans. Develop and implement testing frameworks, aligned with key business objectives. Serve as a trusted marketing lead to business leaders and executives. Define audience segments, write clear briefs and develop creative optimizations that are personalized to each audience segment. Deliver strong campaign strategies grounded in research/insights, testing, and data that deliver on key goals and metrics. Performance and Optimization A thought leader and ability to drive reporting with analytic partners. Understanding performance from click to booked loan. Identify test segments based on results and provide testing and targeting recommendations. Ability to prioritize testing framework and project management of initiatives from data insight, briefing, implementation and measurement. Design and deploy marketing campaigns and test plans across all key media channels such as (digital, SMS, email) in collaboration with analytics, operations, UX, affiliates and digital teams. Provide tracking, analysis, and metric/insight reporting of impact - marketing creative, touch points, and campaigns across all channels. Develop presentations that report on key metrics, summarize results, and provide insights to inform future test strategy.