Strong cross-functional leadership and executive communication skills
Experience using customer and market insights to influence strategy
-Experience working with retailers, marketplaces, commerce platforms, or retail media networks
-Experience in adtech, monetization platforms, or related industries
-Familiarity with first-party data, advertising measurement, and commerce monetization models
-Experience shaping positioning, GTM strategy, and industry narratives for emerging products
-Experience supporting customers with owned media inventory and advertiser monetization solutions
9+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience communicating results to senior leadership
Experience building, executing and scaling cross-functional marketing programs
Experience driving direction and alignment with cross-functional teams
Experience with creating GTM initiatives at scale
Experience working cross-functionally across marketing, product management, analytics, UX, and research
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Additional Information
Amazon Ads is building the infrastructure powering the next generation of retail media. Retail Ad Service (RAS) enables retailers and commerce partners to build and scale their own advertising businesses using first-party shopper signals, owned inventory, and advertiser demand.
We are hiring a Principal Product Marketing Manager to drive global adoption of RAS across retailers and commerce partners. This is a highly strategic role focused on customer adoption, revenue growth, and industry positioning for one of Amazon Ads' emerging businesses. You will define how RAS is positioned and brought to market for customers building advertising and monetization businesses on top of their commerce infrastructure.
The ideal candidate has experience in retail media, adtech, commerce platforms, or related industries, and understands how businesses leverage first-party data, transaction signals, and media inventory to drive monetization. They are comfortable operating in ambiguous, fast-evolving categories and influencing both product strategy and GTM execution.
Key job responsibilities
Amazon.com · New York, NY