Senior Lifecycle Marketing Associate

About the role

As the Senior Lifecycle Marketing Associate on the Lifecycle team, you will report to the Senior CRM Lead and play a key role in managing and executing high-volume stakeholder communications requests from briefing through to delivery. You will be an executional expert across our core CRM channels - email, push notifications, in-app messages, WhatsApp, and SMS - with a focus on delivering localised, personalised communications at scale. The Lifecycle team's job is to fully understand the end-to-end customer journey in order to encourage our customers to become more engaged with Remitly and share the experience with others. This is a hybrid role, with 2-3 days expected in our London office near Warren Street. You Will: Own the end-to-end management of stakeholder communication tickets, from intake and prioritisation through to execution and delivery, keeping stakeholders informed and updated throughout the process Execute localised tests across CRM channels, ensuring communications are relevant and resonant for customers in different markets Build and deploy multi-channel campaigns across email, push notifications, in-app messages, WhatsApp, and SMS, primarily using Braze Collaborate closely with internal stakeholders across the business to understand their needs and translate them into effective, on-brand communications Monitor and report on campaign performance, sharing insights and learnings with the broader team Leverage AI tools and systems to support day-to-day execution, improve the quality and efficiency of communications, and contribute to LCM excellence across the team Identify opportunities to improve the ticket management and execution process to increase efficiency and quality at scale You Have: 3+ years of experience in lifecycle, CRM, or retention marketing Hands-on experience with CRM/customer engagement platforms; Braze experience Strong working knowledge of CRM channels including email, push notifications, in-app messages, WhatsApp, and SMS Experience with personalisation and localisation logic across multiple markets Familiarity with AI tools and systems, both to enhance your own productivity and to drive LCM excellence through smarter, more efficient campaign execution Excellent project management skills with the ability to manage a high volume of simultaneous requests with the right prioritisation A customer-centric mindset Basic HTML knowledge