Emerging surface discovery: Stay ahead of how Google AI Overviews, ChatGPT, Perplexity, and comparable platforms surface financial content. Build and maintain a roadmap for winning visibility across each.
Content and entity optimization: Partner with editorial and content teams to ensure Bankrate's content is structured, cited, and authoritative in ways that drive AI-generated answer inclusion.
SEO Team Leadership
SEO oversight: Lead Bankrate's existing SEO function, maintaining dominance in traditional search while evolving the team's capabilities toward a unified AEO/GEO/SEO strategy. You'll manage and develop strong specialists, set strategic direction, and hold the team accountable to results.
Search integration: Ensure traditional SEO, AEO, and GEO reinforce each other rather than operate in silos. You understand how Google Search, AI Overviews, and LLM-based surfaces interplay-and you build strategies that capture visibility across all of them.
Technical and on-page excellence: Oversee technical SEO health, content strategy, and link authority programs. You don't need to be hands-on-keyboard, but you know what best-in-class operations look like and can hold the team to that standard.
Performance and Attribution
Measurement framework: Own reporting on organic traffic, share of voice, search rankings, AI citation rates, and the downstream revenue impact of search channels. Build a clear picture of what's working and what to invest in next.
Investment recommendations: Come to senior stakeholders with a point of view, not just a performance update. Frame budget and resource recommendations in terms of incremental opportunity.
Team Leadership
Build and develop: Manage and grow a high-performing search team. Set the bar for talent, execution quality, and strategic thinking. Create an environment where specialists grow into well-rounded marketers who can operate fluidly across traditional and AI-driven discovery.
Requirements
Proven search leadership: experience in SEO, AEO/GEO with 4+ years leading teams. You've built and scaled search functions, not just managed individual channels in isolation.
AEO/GEO depth: You have a genuine command of how AI-powered answer engines work, how content gets cited by LLMs, and what it takes to build visibility in generative search. You're ahead of the curve here-not catching up.
SEO literacy: You understand the full SEO landscape-technical, content, and authority signals-well enough to set strategy and manage strong practitioners. You don't need to be hands-on-keyboard, but you know what modernized SEO operations look like.
AI-centric mindset: You use AI in your day-to-day and know how to enable your teams with this technology. You're willing to fail fast and iterate faster to stay ahead of a rapidly changing landscape.
Executive presence: You can clearly articulate stra
Benefits
Health insuranceRemote work options
Additional Information
*This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices. Must be able to work Eastern Standard Time hours.
Bankrate is one of the most trusted names in personal finance - helping tens of millions of people make smarter decisions about mortgages, credit cards, savings, and more. We've built our audience on the back of search dominance, and today we're investing in the next generation of that strategy: winning visibility not just in Google, but in the AI-powered surfaces where consumers are increasingly getting their financial answers. This role sits at the center of that evolution.
We're looking for a Head of AEO/GEO to own Bankrate's search visibility strategy across traditional, AI-generated, and emerging discovery surfaces. This is a senior leadership role for someone who has built and scaled search functions end-to-end-strategy, team development, channel execution, and performance accountability. You'll report to the SVP Performance Marketing and oversee both our established SEO team and Bankrate's growing AEO/GEO practice, translating search presence into measurable audience and revenue growth.
Bankrate has the scale, the content depth, and the brand authority to win in both traditional and AI-driven search-and most of the work defining what that looks like is still ahead of us. The person in this role won't be optimizing a mature channel. They'll be defining Bankrate's strategy for the next era of search, building the team and systems to execute it, and establishing the institutional knowledge that shapes how Bankrate shows up wherever consumers are finding financial answers for years to come.
Redventures · US