Additional Information
Join the People Helping People
Velera is the nation's premier payments credit union service organization (CUSO) and an integrated fintech solutions provider. The company serves more than 4,000 financial institutions throughout North America, operating with velocity to help our clients keep pace with the rapid momentum of change and fuel growth in the new era of financial services. Our purpose: We accelerate partners' success through innovative financial technology solutions and inspired service.
We are seeking a Marketing Manager to lead end-to-end campaign execution and creative delivery within a financial services environment. This individual will lead a team of marketing specialists responsible for translating strategy into industry-leading marketing solutions-while fostering a culture of teamwork, collaboration, creativity and high performance. The ideal candidate can blend big creative thinking with sharp execution, rally cross-functional teams and turn ideas into real, high-impact campaigns-even in complex, regulated spaces-
to support and expand consulting solutions.
Day in the Life
Lead, coach, and develop a team of marketing specialists, helping them grow their technical, strategic, analytical, and creative capabilities to translate strategy into effective marketing solutions across multiple channels, including direct mail, email, mobile and web.
Own the creative, execution and deployment of marketing strategies across business line with clearly defined standards to ensure optimal performance and quality
Partner closely with marketing, technology and data teams to optimize tools, workflows, and integrations.
Proven track record managing channel-specific programs that align offers, messaging, creative, and member experiences
Leads, mentors, and develops teams in personalization and journey orchestration at scale, building capabilities across strategy, execution, and optimization across multiple channels (e.g., email, mobile, web)
Strong understanding of audience segmentation, behavioral triggers, and dynamic content to deliver relevant, timely experiences
Partner across teams to ensure paid engagements are aligned with client recommendations and defined growth strategies.
Bring deep understanding of what makes creative perform across platforms and formats.
Establishes and reinforces standards, playbooks, and processes to enable repeatable, high-quality personalization execution across teams
Build structured testing frameworks for creative, audiences, offers, and funnels - and translate insights into clear recommendations for future creative, messaging, and campaign improvements.
Previous experience in creative solutions role with high-level of experience partnering with designers, copywriters, and content teams to develop performance-driven creative at the velocity required.
Demonstrate superior communication, collaboration and project management skills to successfully enhance or launch new solutions across the Consulting organization.
Actively monitor industry and competitor offerings to continuously improve strategic marketing solutions and identify new opportunities to deploy within Velera ecosystem.
Define and influence business plans to incorporate new strategies, offers and messages for consumer marketing initiatives to drive performance and meet company goals.
Work closely with stakeholders and across organization to proactively define, create and implement solutions involving multi-market and hyper-personalized member communications.
Develop, implement and document departmental processes, controls and procedures for marketing solutions.
Act as a subject matter expert and key contributor to team and cross-functional departments
Champion change leadership to enhance Velera's consulting services and foster a culture of entrepreneurial innovation where consultants are driven to find new solutions that benefit our clients
Velera · Remote