Partner Acquisition and Growth Marketing Manager

External

Worldpay · London, UK

Full-timeOn-siteToday

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About the role

We're looking for a senior, self-starting Partner Acquisition & Growth Marketing Manager to own the end-to-end strategy and execution of digital-led partner acquisition and pipeline growth for our Integrated & Platforms Payments business in the UK. This is not a support role. You will define where growth comes from, build the engine to capture it, and optimise relentlessly. You'll be accountable for identifying high-potential SaaS and software platform partners, generating demand through digital and inbound channels, nurturing opportunities through the funnel, and helping convert interest into revenue. Just as importantly, you'll create confidence and belief with Sales and Partner teams - showing, through performance and insight, how marketing is actively helping them hit their number.

Responsibilities

Own partner acquisition and growth marketing strategy, with clear accountability for lead, pipeline, and revenue contribution.

Identify, acquire, and nurture high-quality SaaS and software platform partner prospects aligned to the Ideal Partner Profile (IPP).

Design and execute digital-first, inbound-led demand generation campaigns across paid, organic, social, content, events, webinars, and advocacy channels.

Proactively identify new growth opportunities, channels, and campaigns to drive scalable partner acquisition.

Build and optimise lead nurture programs that move prospects through the full funnel from awareness to onboarding.

Lead go-to-market planning and execution for new partners, including launch campaigns and joint marketing initiatives.

Align marketing programs closely with Sales and Partner teams to improve lead quality, conversion, and pipeline velocity.

Track, analyse, and report on performance against targets, using data and insights to continuously optimise results.

Act as a trusted growth partner to internal stakeholders, building confidence in marketing's role in achieving commercial goals.

Collaborate with global marketing, product, and partner teams to leverage best practices, content, and campaigns.

You will own partner acquisition growth from strategy through to execution and optimisation.

Partner acquisition & demand generation

Define and execute the partner acquisition growth strategy, aligned to revenue targets and priority verticals.

Identify and acquire top-of-funnel SaaS and platform partners aligned to our Ideal Partner Profile (IPP).

Build and run high-performing digital and inbound acquisition programs, including paid media, organic search, content, social, advocacy, webinars, events, and partner-led campaigns.

Proactively identify new opportunities, channels, and growth levers - not waiting to be asked.

Lead nurture & funnel performance

Design and optimise lead nurture programs that move SaaS prospects from awareness through to sales-ready opportunity.

Own funnel performance end-to-end: lead quality, conversion rates, velocity, and contribution to pipeline and revenue.

Work closely with Inside Sales and Sales to ensure marketing-generated leads are relevant, timely, and commercially valuable.

Go-to-market & partner commercialisation

Build and deliver go-to-market plans for new partners, including launch messaging, campaigns, and joint marketing initiatives.

Align positioning and messaging to partner value propositions, industry verticals, and commercial objectives.

Support onboarding, activation, and early-stage growth for new partners.

Performance, data & optimisation

Set clear KPIs and targets for acquisition, pipeline, and partner contribution.

Track, analyse, and report on performance - turning data into clear actions and recommendations.

Continuously

Partner Acquisition and Growth Marketing Manager

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