Keyade: Performance Manager- Beirut

Requirements

• At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role, it will be critical to embrace WPP & WPP Media's shared core values:
• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilise the Enterprise .
• 4+ years of experience in performance marketing, preferably within an agency setting.
• Proven track record of managing successful paid media campaigns with demonstrable results.
• Strong analytical skills and proficiency in data analysis tools (Excel, Google Analytics, Google Data Studio, etc.).
• Deep understanding of paid search, social, and display advertising platforms and their respective best practices.
• Excellent communication, presentation, and client management skills, with the ability to articulate complex concepts clearly and concisely.
• Ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced environment.
• Strong organisational and time-management skills, with a keen attention to detail.
• Life at WPP Media & Benefits
• Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com About Keyade: A Leading WPP Media Brand Keyade Middle East is a Performance Marketing Consultancy focused on delivering business results for our clients through cutting-edge solutions and a relentless pursuit of excellence. Keyade is part of WPP Media, the world's leading media investment group, shaping the next era of media where advertising works better for people. Role Summary and Impact As a Performance Manager, you'll lead the planning, execution, and optimisation of paid media campaigns for our diverse portfolio of clients. Your expertise will directly impact client success by maximising ROI and driving measurable business outcomes. You'll be a key player in delivering innovative and effective performance marketing solutions. Develop and implement comprehensive, data-driven paid media strategies aligned with client business objectives and marketing goals, considering the full marketing funnel. Manage paid search, social, and display campaigns across a variety of platforms (Google Ads, Meta, LinkedIn, etc.), including campaign setup, ad creation, and audience targeting. Optimise campaign performance through advanced data analysis techniques, A/B testing of ad creatives and landing pages, and strategic bidding adjustments based on real-time performance data. Monitor campaign performance meticulously, identify key trends and opportunities for improvement, and recommend actionable insights based on data-driven analysis and industry best practices. Prepare and present insightful and comprehensive performance reports to clients, highlighting key metrics, analysing campaign results, and providing strategic recommendations for future growth. Collaborate effectively with internal teams to ensure seamless campaign execution and alignment with overall marketing strategies. Stay at the forefront of industry trends, emerging technologies, and platform updates ; proactively identify and evaluate new opportunities to enhance campaign performance and drive innovation. Manage campaign budgets effectively, allocate resources strategically across different channels and campaigns, and ensure accurate tracking of spend and ROI. Troubleshoot complex campaign issues, diagnose root causes, and implement effective solutions to minimise disruptions and maximise campaign effectiveness. Lead the implementation of advanced tracking and attribution models to accurately measure campaign performance and optimise for ROI.

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