Manager, Global Influencer & Advocacy

Responsibilities

• What You'll Be Working On
• Global Strategy & Campaign Execution
• Support the Global Director in developing and executing global influencer marketing and communications strategies to achieve brand objectives across key markets.
• Assist in building 360° go-to-market and campaign presentations, coordinating across internal teams and external agency partners.
• Conduct ongoing market research, applying insights to campaign planning, influencer
• briefs, reporting, and relevant materials.
• Partner cross-functionally with brand, creative, social, PR, DTC e-commerce, and retail partner teams to develop integrated, platform-specific influencer strategies.
• Talent Management & Relationship Building
• Build and maintain authentic, long-term relationships with influencers, creators, talent agencies, and management companies across all tiers - nano, micro, macro, and celebrity.
• Manage and maintain a talent contact database, tagging and categorizing at the campaign and initiative level.
• Assist in maintaining accurate and up-to-date tastemaker lists, influencer database/directory, meeting agendas, and reports.
• Support the development of brand partnership pitch documents and interview preparation materials when needed.
• Paid Partnerships & Affiliate Marketing
• Manage end-to-end execution of paid influencer partnerships - from discovery, to analyzing backend insights, initial outreach, contract negotiations, briefing, content review, approval, and live monitoring adhering to timelines.
• Collaborate with internal legal and finance teams to ensure timely contracting and compliant payment workflows.
• Track deliverables, usage rights, exclusivity windows, and FTC disclosure compliance across all paid programs.
• Disseminate content, ad codes, usage terms, as needed to cross-collaborate with global and regional teams.
• Earned Community Building
• Develop and execute earned influencer programs including product seeding, gifting moments, and organic advocacy initiatives.
• Identify and nurture an emerging tier of brand advocates and community superfans who organically amplify the brand.
• Assist in developing and maintaining relationships with internal brand teams, global and regional partners, and external agencies to create and adapt communication assets for global distribution.
• Sample Management & Logistics
• Manage the sample request process in partnership with cross-functional teams, coordinating fulfillment of all incoming sample inquiries from influencers and media outlets.
• Maintain and monitor tracking documents to ensure accuracy and timeliness of all sample seedings and gifting initiatives.
• Reporting & Analytics
• Support the analysis and reporting of quantitative data to evaluate the effectiveness of influencer outreach initiatives and consumer engagement levels.
• Compile and present regular performance reports with insights, trends, and recommendations for optimization.
• Track and report on key performance indicators including EMV, reach, impressions, engagement rate, and conversion metrics.
• Stay ahead of platform changes, creator economy tr

Additional Information

Our Story Launched in 2015, S ol de J aneiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil's beauty rituals, warmth, and spirit. S ol de J aneiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances. Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME1 00's 2024 Most Influential Companies, Fast Company's 2024 World's Most Innovative Companies, and WWD Beauty Inc's Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace . These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

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