Senior Product Marketing Manager, Release Marketing

About the role

At Justworks, you'll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We're helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We're data-driven and never stop iterating. If you'd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we'd love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you'll fit right in.

Responsibilities

• Build and Scale the Release Marketing Engine
• Design and own a scalable, repeatable release marketing system that turns product updates into customer-facing and internal deliverables
• Operationalize a monthly "What's New" cadence, including blogs, customer communications, sales enablement, in-product messaging (e.g., Pendo), and social content
• Partner with Product to standardize release inputs (e.g., templates, briefs) that feed into automated workflows
• Continuously improve quality, speed, and consistency of releases through automation and AI
• Drive AI-First Marketing Operations
• Identify opportunities to automate repetitive product marketing workflows using AI and tooling
• Build and maintain systems that generate, QA, and distribute release content at scale
• Establish best practices for how product marketing leverages AI across content creation, organization, and execution
• Support on Horizontal Product Marketing Operations
• Partner with the VP of Product Marketing on cross-functional initiatives that improve how product marketing works across teams
• Bring structure to planning processes, ensuring projects, timelines, and OKRs are clearly defined and consistently tracked
• Create and maintain centralized systems for knowledge management (e.g., drives, folders, documentation) that are clean, current, and usable
• Act as a connective layer across product marketing, ensuring alignment and consistency in messaging and execution

Requirements

• We're looking for a Release Marketer on the Product Marketing Team to build and scale how we communicate product innovation internally and externally. This role sits at the intersection of product marketing, strategy & operations, and AI-driven automation.
• This is a builder role for someone who thrives in systems, thinks in workflows, and sees automation as a force multiplier-not a shortcut.
• Systems thinker: You naturally see patterns, workflows, and opportunities to scale
• AI-first operator: You actively use AI to automate, accelerate, and improve your work
• Operationally strong: You bring structure to ambiguity and drive projects from idea to execution
• Detail-oriented: You care about quality, consistency, and clarity in outputs
• Cross-functional collaborator: You work effectively with Product, Marketing, and GTM teams
• Builder mindset: You're excited to create something from the ground up and iterate quickly
• What Success Looks Like
• A fully operational monthly release cadence that is consistent, high-quality, and scalable
• Significant reduction in manual effort for product marketing on smaller releases
• Clear, centralized systems for release content, documentation, and planning
• Strong internal alignment and awareness of product updates across teams
• Measurable improvements in speed, efficiency, and output through AI-driven workflows
• Minimum of 7 years of product marketing or GTM experience, with demonstrated ownership of end-to-end GTM execution
• Experience architecting GTM or release marketing infrastructure from scratch, including governance models, tooling stacks, and scalable content workflows
• Hands-on practitioner of AI tools and automation (e.g., ChatGPT, Claude, Notion AI, Zapier, Make, or similar) applied to content workflows
• Demonstrated ability to influence and drive alignment across Product, Marketing, and GTM leadership without direct authority
• Strong writing and messaging skills. Ability to translate technical product updates into clear, customer-facing narratives
• Track record of driving adoption and internal alignment through structured release communications
• Experience with in-product messaging tools (e.g., Pendo, Appcues) and marketing automation platforms
• Comfortable working in ambiguous, high-volume environments

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