Set the overarching KOL engagement strategy for existing advocates and develop a pipeline of new and emerging KOLs across all CAPLYTA® indications (MDD, Bipolar, Schizophrenia)
Own end-to-end peer-to-peer (P2P) strategy, large speaker bureau management, and program optimization across all indications
Create and curate content deployed through TLL field interactions, congress activations, speaker programs, and digital channels
Lead congress strategy inclusive of booth presence, product theaters, roadshows, and executive KOL encounters
Lead advisory board strategy focused on insight generation to inform content development, unmet needs, and clinical perceptions
Drive TLL marketing content strategy, development, training, and field insight synthesis in partnership with the TLL National Director
Synthesize KOL and field insights to inform brand strategy, competitive positioning, and co-positioning across the Neuroscience portfolio
Ensure coordinated, customer-centric KOL engagement across the Neuroscience portfolio to maximize impact of peer-to-peer content
Manage and develop a team of three direct reports: two Product Directors and one Product Manager
Partner closely with cross-functional stakeholders including Medical Affairs, Sales Leadership, Market Access, and Global Commercial teams to ensure strategic alignment
Key Competencies:
Future-Oriented: Identify and understand future unmet needs in KOL engagement and medical education; demonstrate capacity for strategic thinking across multiple indications
Intellectual Curiosity: Demonstrate learning agility; stay updated with evolving healthcare markets, competitive landscape, and peer-to-peer best practices; work without an established blueprint
Business Case Development: Drive decisions based on insights; ensure facts and analogs guide the path forward; communicate complex information in simple terms; manage complexity across multiple projects and indications
Organizational Alignment, Collaboration and Executional Excellence: Foster collaboration and influence with cross-functional partners; create one aligned US voice across KOL, P2P, and regional marketing; demonstrate organizational awareness and leverage network
People Leadership: Build, develop, and retain high-performing teams; foster a culture of accountability, innovation, and inclusion
Demonstrated understanding
Benefits
Health insuranceVision insurance
Additional Information
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
Marketing
Job Sub Function:
Advertising & Promotions
Job Category:
People Leader
All Job Posting Locations:
Titusville, New Jersey, United States of America
Job Description:
Johnson & Johnson is currently recruiting for a Group Product Director, KOL Strategic Engagement and Development, CAPLYTA®. This position will be located in Titusville, NJ.
About Neuroscience
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Our Neuroscience team tackles the world's toughest brain health challenges including multiple sclerosis, Alzheimer's disease, Parkinson's disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.
Learn more at https://www.jnj.com/innovative-medicine
The Group Product Director, KOL Strategic Engagement and Development will serve as the centralized leader accountable for setting and executing the overarching KOL strategy across all CAPLYTA® indications (MDD, Bipolar, and Schizophrenia), developing new advocates, managing the a large speaker bureau, and creating content activated across all channels, Thought Leader Liaisons (TLLs), congresses, and peer-to-peer programs. This role will lead a team of three direct reports and serve as the single point of accountability for KOL strategy, content, and P2P across the brand. This position reports to the Director of Marketing, CAPLYTA®.
Johnson & Johnson · Titusville, NJ