Additional Information
The Education & Awareness Program Manager serves as the Whole Foods Market Foundation's (WFMF) lead writer and narrative voice, managing day-to-day communications operations and executing multi-channel campaigns that enhance WFMF's brand presence, promote donor generosity, and drive awareness of our philanthropic initiatives. Working within the brand standards guide, and strategic framework established by the Director of Philanthropy, this role translates community impact into compelling stories across all Foundation channels.
Key job responsibilities
- Support the Director of Philanthropy in developing and executing communication and brand strategies that connect organizational goals to specific channels, audiences, and content plans
- Create high-quality content across all WFMF platforms, including social media, website, email, blog, press releases, in-store, printed materials, signage, trainings, and internal communications, ensuring end-to-end ownership from concept through activation
- Build compelling narratives that translate grantee impact, supplier generosity, and community outcomes into persuasive stories that earn trust with donors, Team Members, and external audiences
- Develop and maintain a content calendar aligned with strategic priorities, campaign schedule, and quarterly rhythm
- Manage and optimize WFMF website content and day-to-day social media operations including posting, community moderation, and audience engagement
- Serve as communications liaison to key partners including Team Member Experience, Corporate Communications, Brand & Sustainability, Category Management, Supplier Donors, and Program Partners
- Implement systematic A/B testing of messaging, channels, and content formats to optimize engagement and conversion
- Define and track success metrics across brand perception, donor sentiment, community value, and Team Member engagement; integrate into the Philanthropy Team's quarterly dashboard
Travel is required up to 15% of the time.
A day in the life
In this role, you will manage the Foundation's content ecosystem, from drafting social media posts and blog articles to developing campaign toolkits and presentation materials. You'll collaborate daily with internal teams (Team Member Experience, Corporate Communications, Brand & Sustainability) and external creative partners to gather stories, data, and visuals that bring WFMF's community impact to life. You'll maintain content management systems and digital asset libraries, apply brand standards across all formats, and use audience segmentation frameworks to tailor messaging for donors, Team Members, and community partners. You'll track performance metrics and translate findings into actionable recommendations to continuously improve campaign results.
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