Supervisor, Social Strategy (Temp)

External

Horizonmedia · New York, NY

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About the role

Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what's next: our next innovation, our next advancement in analytics, the market's next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today. At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Responsibilities

Campaign Management & Execution - 20 %

Supervise RFP creation and review of social partners, proposal analys es, and partner negotiations

Oversee junior team campaign buy ing from set-up to keyword selection through to targeting buckets, optimization, and pacing/reporting ; implement QA process es

Guide planner in campaign set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign

Ensure all trafficking and site tagging is accurate by junior team members

Social Media Strategy - 30%

Lead strategic social plan development in tandem with the Digital & Business Solutions teams

Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives

Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevant extensions

Drive team brainstorms to kick off plan and consideration set development

Develop POVs around relevant trends, tools, and emerging opportunities within paid social media

Own creation and development of media specific documents such as media plans, objectives and strategies decks, and other related functions

Reporting & Analysis - 10%

Maintain oversight of junior team member 's data analysis and corresponding client feedback to provide recommendations and optimizations

Actively drive optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients

Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications

Lead in development of processes with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts

Oversee aggregation of data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown

Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign

Relationship Management - 20%

Own relationships with key partners during planning process, including Partners, Creative Agencies and Business Solutions team

Take initiative in building relationships with other Horizon Next departments, i.e. Business Solutions, Traffic, Operations

Apply knowledge of current/ previous clients' specific business and industry to enhance and further relationships

Effectively build trust and establish positive relationships with clients

Collaborate with Associate Director and Director to identify problems and recommend solutions

Team Management & Supervision - 20%

Manage and develop junior team member(s), creating growth plans and providing clear career goals

Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken

Provide education and training on best practices, media principals, and industry at large

Participate in interview process for junior team members roles

Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success

Supervisor, Social Strategy (Temp)

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