Co-create the global channel campaign strategy bringing channel, retailer, and market insight into campaign development to ensure campaigns are both commercially effective and brand-consistent.
Own the resulting campaign calendar: planning, coordinating, and executing across all markets in alignment with NPI launches, seasonal moments, and trade priorities.
Serve as the primary interface between the Corsair Sales organisation and Fanatec on campaign strategy, budget allocation, and calendar. Ensure Sales has what they need to activate Fanatec campaigns with retail accounts.
Work with GTM & Campaign Manager to ensure channel campaigns are supported with the right assets, toolkits, and retailer materials.
Coordinate launch readiness across channel partners in cooperation with channel marketing strategy, ensuring Fanatec products land consistently and with impact at retail.
Track channel sell-through performance by market, account, and campaign - feeding insights back into campaign planning and commercial decisions.
MDF planning and budget
Own Fanatec's MDF (Market Development Fund) planning process - building monthly MDF plans by account and region, allocating budget to the highest-impact retail activation opportunities.
Own the channel marketing budget for campaign activation.
Track MDF spend and ROI by account - ensuring every pound of co-op spend is tied to a measurable outcome.
Represent Fanatec in MDF and co-op discussions with the Corsair Sales organisation and key retail partners.
Team leadership
Lead and develop a commercial team of BizDev Managers. Set clear priorities, provide commercial direction, and ensure both are operating with full context and accountability.
Represent the commercial team's work and results to the VP/GM in regular reporting.
North America market recovery
Work with Corsair's gloabl sales team to develop Fanatec-specific account plans, promotional strategies, and sell-in for key retail partners.
Track market performance (revenue, sell-through, share of voice) and report regularly to the VP/GM.
Build and maintain relationships with local community and creator ecosystems that serve a direct commercial purpose, in coordination with the Sr. Director of Marketing.
Sales enablement
Build and maintain a library of sales enablement materials for use by the Corsair Sales team and channel partners: product positioning, competitive comparisons, pricing guidance, and training content.
Support key account meetings with Fanatec-specific product knowledge, campaign materials, and commercial context.
Partner with Product Marketing to ensure channel materials are aligned with product positioning and MRD outputs.
D2C and channel alignment
Ensure consistency between channel and D2C on messaging, and launch timing - working with Digital Experience team and the broader commercial team.
Flag and escalate channel conflicts or pricing inconsistencies that affect D2C performance.
Requirements
5 to 8 years of experience in channel marketing, trade marketing, or commercial marketing - ideally within consumer electronics, gaming peripherals, or a related category.
Proven track record of planning and executing channel campaigns end to end, including MDF management and retailer activation.
Strong commercial instinct - you understand what drives sell-through and can translate product and brand strategy into channel-relevant activation.
Comfortable as the interface between marketing and sales - credible in account meetings, fluent in trade language, and able to represent Fanatec's interests clearly.
Data-driven - owns sell-through reporting, MDF ROI tracking, and market performance analysis.
Genuine interest in sim racing or motorsport is a strong plus.
Corsair · Munich, Germany