Head of Growth

Benefits

Additional Information

This is what we offer you Gross monthly salary between € 12.666 and € 18.094 (scale SK B). Thirteenth month's salary and 8% holiday allowance 10% Employee Benefit Budget EUR 1,400 development budget per year Hybrid working: balance between home and office work (possible for most roles) A mobility budget: with this, you can tailor your transportation according to your own needs. For example, by leasing a car or receiving the full amount and arranging your own transportation A pension, for which you can set the maximum amount of your personal contribution Want to know more about the employment conditions for SK? Please contact: fm.nl.hr.executivesquad@rabobank.nl . Job Title Head of Growth Job Description Step into the heart of growth and innovation and help shape our ambition to become the leading mobile bank in the Netherlands. Within the Growth Accelerator 18 to 30, we build the future of mobile banking and drive customer growth at scale. We translate customer behavior and performance data into sharp insights and well-founded decisions, and turn these into scalable solutions with a direct impact on both customer experience and commercial results. You will lead a department of multidisciplinary teams alongside top professionals in their fields, including proposition managers, journey experts, designers, data analysts, developers, architects, business analysts and product owners. Together, we drive impact from start to finish, from defining the right customer problem to experimenting, building, launching and continuously improving our solutions. We value speed and action. As a dedicated unit with a clear focus and decision making autonomy, we do not get stuck in reports. We turn insights directly into choices, actions and measurable results. Together, we are building the future of banking through strong propositions, smart products and digital experiences that truly make a difference for young people. You & your job As Head of Growth, you will bring ambition to life by seamlessly connecting strategy and execution, translating both into measurable outcomes. You own the end-to-end growth and commercial engine and are accountable for the full commercial loop, proposition, customer journey, acquisition, activation, engagement, retention up towards monetisation. You drive acquisition, engagement, and strategic partnerships and ensure that growth moves beyond promise to become tangible and evident. You provide focus and direction in a fast-paced environment where speed is critical, and you excel at connecting people, interests, and data to rapidly bring ideas to market. In this role, you are empowered to set direction, make meaningful choices and deliver lasting impact for the next generation of banking. You are part of the Growth Accelerator leadership team, operate with high autonomy and report directly to the Head of Growth Acceleration. Top 3 responsibilities End-to-end ownership of the growth engine . Including acquisition strategy, performance management, brand amplification, to drive efficient and scalable growth and brand awareness. Lead lifecycle and commercial strategy . Covering activation, engagement, retention, pricing, packaging and loyalty, to maximise customer value and reduce churn. Define and execute partnerships strategy . Develop and scale a value-adding partnership strategy and commercial ecosystem. Aligning internal and external stakeholders to unlock new growth channels and strengthen market positioning. Responsibilities and accountabilities Accountable for go-to-market strategy and acquisition engine. Builds and optimises the performance marketing engine. Scales channel mix and experimentation to continuously improve customer acquisition cost, funnel conversion and activation, with disciplined budget steering. Define and continuously refine customer value propositions. Including pricing, packaging, bundling, loyalty mechanics and translating key functionalities into measurable growth. Own full customer lifecycle performance (activation, engagement, retention). Driving daily active user/monthly active user growth and maximising customer lifetime value. Lead end-to-end customer journey optimisation, ensuring a seamless and coherent (digital) experience across products and functionalities. Build value-adding partnerships, by developing and scaling the partnership strategy and commercial ecosystem. Including distribution, proposition partners and rewards. Establish high-performance experimentation culture, building and scaling data-driven growth engine with continuous optimisation of spend and effort measured with data. Lead 6 cross-functional teams across Value Proposition, Growth & Engagement, Partnerships, Design and Data. Foster talent development within the Growth division. Creates clear career paths and empowers people to take on increasing responsibilities and step into bigger roles over time. Set and guard risk and compliance matters. Ensures growth activities (campaigns,