You know how agencies do brand strategy. You are familiar with the processes and tools that take clients from problem to solution to strategy to execution.
7+ years of experience in Brand Planning, Creative Strategy, Strategic Consulting, or other relevant capacity.
Ability to navigate the intersection of culture, brands, and audiences from new angles to arrive at deeper insights, more provocative marketing strategies and breakthrough brand-building platforms.
A resourceful researcher with analytical skills, eager to dive into the data for a wide range of clients, categories and audiences. Familiarity with GWI and eMarketer is preferred.
A strong strategic thinker, with a keen ability to see patterns in the chaos, providing strong and inspiring insights and actionable recommendations.
Passion for consumer brands, the role they play in people's lives and how companies can elevate and should evolve in the ever-changing media landscape.
Solid grasp of brand strategy and marketing communications within client organizations, including the ability to counsel clients through strong, thought-provoking partnership.
Proficient at developing powerful narratives that deliver on insights, inspire stakeholders, and influence strategic focus internally and externally.
Has played a significant role in successfully winning new business and helping to drive organic growth on existing client business.
Creative Stewardship
You are creative and understand creativity. You have worked with creatives, and many of them want to work with you again. You know how brands come to life creatively in 2021, especially in earned media.
A curious, creative and flexible planner, with a discerning eye for what makes a great marketing or earned media campaign across verticals.
A deep understanding of how brands show up in the world, and what it takes to drive people to action, ultimately generating cultural attention and inspiring action.
Experiencing giving, receiving, and responding to creative feedback.
Deep understanding of the role that earned media and social media play in consumers lives and the overall communications marketing mix.
An expert storyteller, from inception to delivery, with superior written communication and presentation skills.
Leadership/Management
You know that leadership and management are different. You have done both.
A skilled organizer of information, developing interes
Benefits
Flexible scheduleEquity / stock options
Additional Information
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
Brand Strategy Director for LATAM
Edelman LATAM is looking for a standout Brand Strategy Director to join our award-winning agency, to help us create the kind of work that builds trust and inspires action for some of the world's biggest and most exciting brands. At Edelman, it is not enough to be culturally relevant - our work demands we create opportunities to shape and change culture. We are a new kind of agency, blurring the lines among mediums to create smart, innovative, and powerful work that earns attention from media and consumers.
We're looking for a curious mind with a creative eye. A thorough researcher with a keen ability to uncover inspiring insights. A compelling storyteller, from initial insight to final decks, we need someone who can craft a strategy into a smart, persuasive story that inspires creative teams and excites clients. So, if you are a dynamic strategist specialized in brand building, have an entrepreneurial spirit, and are excited about evolving the role of strategy across communications, this role is for you. You will be challenged to push convention and your own creativity to find the most innovative ways to drive consumer behavior.
You will be joining a passionate team who are masters of their craft and passionate about the work. We work fast-paced and across many different categories and verticals, often juggling multiple projects at the same time, so you should be someone that has broad knowledge but the ability to go deep, and are ready to switch your brain from one project to the next. We like to nerd out and get our hands dirty, and expect you to bring your full strategic arsenal to do the same.
Djeholdings · Mexico City, Mexico