Founding Account Executive, Credit Pulse at Forum-ventures

Build and work your own outbound pipeline targeting mid-market manufacturers, distributors, and wholesalers in the $50M to $500M revenue range
Run the full sales cycle from cold outreach through discovery, demo, negotiation, and close
Develop Credit Pulse's sales playbook: ICP definition, messaging by vertical, objection handling, sequencing strategy, and deal qualification framework
Stand up and own our sales tech stack (we use Apollo, Smartlead, and HubSpot - you should have opinions about what works)
Represent Credit Pulse at industry events and within credit and trade finance communities (NACM, NAED, IFDA, and similar)
Feed structured deal intelligence back to product - what objections are recurring, what integrations are blockers, what workflows prospects actually run
Hit quarterly pipeline and ARR targets you help set
WHAT MAKES THIS DIFFERENT
Real ownership. The playbook you write becomes the company's playbook. This is not the tenth AE executing a documented motion.
Direct access. You'll work alongside the founding team with a short line to the CEO and product. When a deal surfaces a pattern, we act on it.
A category that's overdue for disruption. The tools credit managers use today are either 20-year-old ERP modules or expensive enterprise platforms that ignore the mid-market. You'd be the one who figures out how to sell into that gap.
WHO WE ARE LOOKING FOR
Strong preference for candidates with a background in one or more of the following - if you've sold to or inside a credit team, you already understand the pain, and that's a significant advantage here:
Credit software, trade credit, or AR automation (Bectran, HighRadius, Billtrust, Cforia, or similar)
Commercial credit data or risk data products (Dun & Bradstreet, Experian Business, Creditsafe, NACM network)
ERP or fintech platforms with credit or finance workflows (NetSuite, Sage, Dynamics, SAP)
B2B SaaS sold into finance, operations, or credit departments at mid-market manufacturers or distributors
You should also have:
3 to 7 years of B2B sales experience, with at least 2 years in a full-cycle closing role
A track record of sourcing your own pipeline - not just working inbound or SDR-generated leads
Experience selling into finance, credit, or operations personas at companies with $50M or more in revenue
Comfort with a consultative, discovery-driven sales motion where the product replaces a manual workflow
The ability to translate business pain (slow credit approvals, AR exposure, bad debt write-offs) into a concrete ROI conversation
You write cold outreach that gets replies - sequences, proposals, and follow-up are yours to own

Founding Account Executive, Credit Pulse

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