Director, Brand Communications - Oscar Mayer

About the role

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion + brands and global sales of approximately $25 billion . We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands. We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O...and Philadelphia! No matter the brand, we're united under one vision: To sustainably grow by delighting more consumers globally . Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we're transforming the food industry with bold thinking and unprecedented results. If you share our passion - and are ready to create the future, build a legacy, and lead as a global citizen - there's only one thing to do: join our table and let's make life delicious! Our Culture of Ownership, Meritocracy & Collaboration We're not afraid to think differently. Embrace new ideas . Dream big. We empower our people at every level, from entry-level intern to senior leader , to own their work. We share a responsibility to think like Owners - to be mindful of the collective and sustained success of Kraft Heinz - which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You're expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level - and you'll be rewarded. You're given opportunities to leave a mark and build a legacy. But you won't do it alone . You're supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress. Position Summary: Oscar Mayer is one of America's most recognizable brands-143 years strong, in more than half of U.S. households, and driving $2.7B+ in retail sales. This role is for a modern brand steward and creative catalyst: someone who can protect what's iconic, evolve what's next, and turn cultural energy into business impact. Reporting to the VP, Meats Platform, the Director, Brand Communications leads the communication strategy and creative output across the Oscar Mayer portfolio-bringing together best-in-class agency partners and internal stakeholders to build work that people talk about, share, and buy. You'll also oversee one of the most legendary brand platforms in America: the Wienermobile program-12 Hotdoggers, 6 Wienermobiles, and billions of PR impressions-evolving it from beloved ambassador into a true experiential and cultural engine. Just as importantly, you'll help shape the creative culture within the Oscar Mayer team and across KHC-raising the bar for clarity, bravery, craft, and speed. What You'll Own & Drive Brand Communications Leadership (Strategy → Creative → Execution) Set the communications strategy across categories (cold cuts, bacon, hot dogs), ensuring every message and moment ladders to brand strategy and business objectives . Lead creative development end-to-end-from briefing through production, launch, and performance learning-across paid, owned, earned, social, and integrated campaigns. Build a high-performing ecosystem of partners (creative, social, PR, media, experiential), driving alignment, momentum, and exceptional output. Media & Effectiveness (Creativity with Accountability) Partner with the internal media team and media agency to shape data-informed media plans- leveraging insights, best practices, and Commercial Marketing Mix learnings to amplify creative impact and efficiency. Ensure the work doesn't just win attention- it delivers measurable brand and business results. Wienermobile + Experiential Growth Oversee the Wienermobile program and team, maintaining excellence while expanding its ambition. Evolve the Wienermobile from iconic PR machine (4B+ local impressions annually) into a bigger experiential platform-one that creates culture, earns relevance, and builds brand love at scale. Lead the strategy and execution of the annual Wienie 500 at Indianapolis Motor Speedway to deliver a culturally relevant, PR-driving, fan first experience Building the " Oscarverse " Continue developing the " Oscarverse " brand world-cre