Strategic Relationship Marketing Director

Benefits

Additional Information

At Franklin Templeton, we're advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that's both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs. Come join us in delivering better outcomes for our clients around the world! Franklin Templeton is a leading asset management firm with a 75-year history of innovation and a commitment to being a trusted partner for our clients. Our brand is built on reliability, expertise and forward-thinking solutions. The US Marketing organization is a key partner in our distribution efforts, working alongside our sales and strategic account teams to best align our capabilities with client needs. We are seeking a Strategic Relationship Marketing Director , responsible for developing and leading the execution of a marketing strategy for our US wealth and global enterprise businesses. The ideal candidate is a creative and strategic thinker with a digital-first and resource-sensitive mindset. They should be adept at creating and executing comprehensive marketing plans, collaborating with cross-functional teams to align marketing efforts with organizational goals, and managing successful client relationships. A strong collaborator and self-starter, the ideal candidate will have a proactive approach to work, anticipating needs and demonstrating strong attention to detail while being willing to constructively challenge the status quo and bring fresh ideas to the table. How you will add value Develop and execute a strategic marketing plan Partner closely with the Head of US Marketing to lead a comprehensive marketing strategy for the US wealth and global enterprise business that is consistent with the priorities across strategic account and sales leadership. Lead a team of marketing managers and specialists responsible for the implementation of this strategy via defined engagement, including: content development, email campaigns, web, multi-media, events, sponsorships and promotional plans for key mandates. Build and mentor high-performing teams, fostering an inclusive and results-driven team culture. Contribute to budget management, ensuring strategic allocation of resources to achieve strategic goals. Responsible for implementing marketing tactics aimed at building brand awareness and increasing engagement in the investment strategies Franklin Templeton offers as well as the products and solutions offered by our key distribution partner firms. Accountable for continuous evaluation of marketing plan to determine efficacy and incorporate any ways to further evolve and improve throughout the year. A focus on collaboration across the organization Partner with the Head of US Marketing on key initiatives meant to support the overall organization's priorities. Actively participate in high-level strategic decision-making processes, contributing to the development of recommendations for senior management. Ensure that team efforts are aligned with broader organizational objectives, fostering a cohesive and unified approach to achieving company goals. Foster long-term, strategic partnerships, both inside and outside of the organization, that are critical for joint business success, ensuring mutual benefits and sustained growth. Establish and maintain close relationships across our partner firms' marketing and sales organizations, uncovering opportunities to execute custom engagement strategies and joint campaigns. Align with sales and strategic account teams to create the right messages and content to be leveraged in market, with ongoing connectivity as to how resources are being used and how we can continue to evolve and improve the process going forward. Make strategic decisions that balance competing priorities and require significant judgment in ambiguous situations. New mandate/product launch support As new products are launched, work in close partnership with sales, strategic accounts and our partner firms to establish key deliverables to help support new product launches. Create and lead the execution of launch strategies that incorporate great consideration for how best to enable our partners, train them on key resources and continually check back after launch to consider day 2 needs. Campaign and content development and deployment Develop and lead the execution of product and thematic campaigns supportive of key priorities. Employ a data-driven approach for all marketing campaigns and share actionable insights with our sales partners. Identify opportunities to grow the business through marketing-led initiatives that engage a target audience throug