Experimentation Manager

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . We are seeking a highly organised and meticulously detail-oriented Experimentation Operations Coordinator to ensure the flawless execution and ongoing management of our client's experimentation-led growth initiatives. Reporting directly to the Experimentation Lead, this role is centered on management through to comprehensive performance reporting and communications. Your primary focus will be the reliable ingestion, accurate dissemination, and diligent monitoring of experiments, ensuring they run efficiently, deliver trustworthy data, and are delivered on time and to specification. You will be instrumental in the day-to-day operational success of our experimentation program, acting as the crucial link between strategy and technical delivery. Wha t you'll be doing: Operational Execution of Global Experimentation Activities: Execute, coordinate, and monitor the day-to-day tactical operations for the client's global testing roadmap, ensuring experiments are launched and monitored precisely according to plan and instructions. Support the Experimentation Lead by meticulously preparing and executing high-impact, experimentation-based growth opportunities, ensuring all technical and operational aspects are addressed. Track and update project timelines, dependencies, and resource allocation specific to experimentation initiatives, utilising project management tools (e.g., Jira, Asana) for ticket creation and status updates to ensure successful, on-schedule, and in-scope delivery of tests and learning agendas. Assist in resource allocation for experiments, diligently monitor testing throughput, and accurately contribute to tracking the Return on Investment (ROI) of experimentation within established guidelines. Generate and disseminate clear, concise performance reports on experimentation outcomes and insights for the Experimentation Lead and relevant stakeholders, ensuring data accuracy and timely delivery. Assist in maintaining robust communication channels with client stakeholders, providing regular updates on experimentation planning, execution status, and results across global regions as directed. Proactively communicate the status of experiment backlogs, planned activities, and potential blockers to the Experimentation Lead and relevant teams. Experimentation Implementation & Operations Support: Support the practical, hands-on application of Experimentation-Led Growth (ELG) principles across the organisation through meticulous execution, fostering a mindset of continuous learning and data-driven operations. Meticulously follow and execute within the comprehensive ELG framework, methodologies, and best practices as established and directed by the Experimentation Lead. Coordinate with cross-functional teams to meticulously configure, execute, and support the analysis of experiments according to predefined designs, ensuring all operational steps are completed accurately and on time. Operate the infrastructure for continuous testing, learning, and iteration, focusing on the efficient and timely delivery of experiment setups and launches, troubleshooting operational issues as they arise. Extract and summarise key findings and raw data from experiment results, preparing them for detailed review and interpretation by the Experimentation Lead. Technical Delivery & Platform Configuration: Execute the technical configuration, setup, and launch of all experimentation programs as per detailed instructions, leveraging in-depth knowledge of the underlying technology stack crucial for testing.

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