Vice President, Head of Growth Marketing

About the role

Client Marketing This Client Marketing role is responsible for ownership and development of go-to-market plans and the execution of strategic campaigns in partnership with Marketing and Distribution colleagues aimed at acquiring, nurturing and converting prospects into Wealth Management clients. This leader will bring an extensive background in performance & digital acquisition marketing and is responsible for developing the acquisition strategy and execution for Marketing to generate qualified leads to wealth advisors and on direct to consumer products (E.g., IRA, self-directed brokerage). By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, they aim to create multi-faceted campaigns that generate high-quality leads for the sales organization across multiple wealth products. This job supervises a team of professional-level employees and sets goals and objectives for team members to ensure the achievement of department results. Key Responsibilities and Duties Leads and builds up a high-performing acquisition marketing team in the development and execution of comprehensive Go-To-Market strategies across retail and wealth client segments. Drive end to end integrated campaign strategy, development, and execution (across all channels including paid media, social, out of home) in close partnership with sales and cross-functional marketing teams, ensuring campaigns are insight-led, operationally sound, and optimized for performance across all acquisition touchpoints. Owns full-funnel audience journey strategy - from segmentation to prioritization, targeting planning, and execution - ensuring every journey is purposefully designed around strategic objectives, target segments, relevant products, and the appropriate channel mix, supported by a rigorous and well-structured project management framework. Defines and governs the performance measurement framework for the growth marketing function, establishing meaningful KPIs and reporting structures that connect marketing activity directly to enterprise business outcomes and enable data-driven decision-making. Cultivates and sustains deep, trusted partnerships with sales leadership and key business stakeholders, fostering a culture of collaboration that accelerates revenue growth and improves the client acquisition experience end-to-end. Educational Requirements University (Degree) Preferred Work Experience 10+ Years Required Physical Requirements Physical Requirements: Sedentary Work Career Level 12PL 10+ years' experience across financial services and digital/performance marketing Related Skills Audience Insights, Budgeting, Campaign Management, Differentiates Value Proposition, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Strategic Planning, Prioritizes Effectively, Relationship Management Anticipated Posting End Date: 2026-06-16 Base Pay Range: $221,000/yr - $309,000/yr Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). _____________________________________________________________________________________________________ Company Overview Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us. Our Culture of Impact At TIAA, we're on a mission to build on our 100+ year legacy of delivering for our clients while evolving to meet tomorrow's challenges. We equip our associates with future-focused skills and AI tools that enable us to advance our mission. Together, we are fighting to ensure a more secure financial future for all and for generations to come. We are guided by our values: Champion Our People, Be Client Obsessed, Lead with Integrity, Own It, and Win As One. They influence every decision we make and how we work together to serve our clients every day. We thrive in a collaborative in-office environment where teams work across organizational boundaries with shared purpose, accelerating innovation and delivering meaningful results. Our workplace brings together TIAA and Nuveen's entrepreneurial spirit, where we work hard and work together to create lasting impact. Here, every associate can grow through meaningful learning experiences and development pathways-because when our peo