Additional Information
The North America Portfolio Strategy & Planning team is looking for a talented marketing planning manager with a background in combining strategic analysis, media planning and marketing strategy. The Portfolio Strategy & Planning team is the strategic nerve center of our mass advertising and fixed marketing organization. We exist to maximize the commercial impact of our brand marketing investments across the Amazon and Prime brands.
We are looking for a Senior Portfolio Strategy & Planning Manager who thrives at the intersection of data, strategy, and media planning. This is not a traditional marketing role - it's a strategic planning role that shapes how Amazon invests in brand marketing across North America. You will own the planning frameworks, investment strategies, and inspection cycles that determine where, when, and how Amazon shows up for customers.
If you're energized by connecting business diagnosis to marketing strategy, reconciling top-down financial guardrails with bottom-up campaign realities, and presenting investment trade-offs all the way up to SVP-level audiences - this role was built for you.
We are looking for someone who is highly resourceful, customer focused and can dive into analytical detail and be able to extract strategic implications from that analysis. Strong candidates must have the ability to work autonomously and have excellent written and verbal communications skills, and the ability to influence others, leading cross-functional teams.
This role will primarily work with the Cross Category and Channel Marketing (aka XCM) team in North America to support the annual Operational Plan (OP) development and integrated marketing strategy. Further, this role will own the in-year inspection cycles of quarterly or bi-annual business reviews.
However, as the overall remit of the portfolio team is expanding being able to work closely with finance, business partners and the performance marketing and channel teams and looking for integration and alignment opportunities across annual operating plans will be a critical part of this role's scope as well.
What You'll Do?
Own the Planning Engine!
- Lead the annual Operating Plan (OP1/OP2) development for North America's fixed marketing portfolio - coordinating inputs from media, campaign teams, finance, and measurement
- Build and maintain integrated marketing plans that translate business strategy into investment decisions across channels, campaigns, and customer lifecycles
- Reconcile top-down investment guardrails with bottom-up media cost realities - owning the tension between ambition and constraint
Drive In-Year Inspection & Optimization!
- Own the Quarterly Business Review (QBR) process - inspecting input and output metrics, surfacing risks, and recommending course corrections
- Manage spend tracking across budget owners (media, production, measurement) and coordinate quarterly guidance updates with Finance
- Lead bi-annual portfolio laydown reviews, ensuring execution stays aligned to strategy
Shape Investment Strategy!
- Develop marketing investment strategies that optimize short- and long-term returns while ensuring success of Amazon's must-win categories
Advance Measurement & Insights!
- Partner with business intelligence, insights and measurement teams to advance the measurement roadmap across the trifecta of brand health, customer actions, and efficiency
Key job responsibilities
- Develop Amazon marketing investment strategies that optimize the short and long-term returns for Amazon, while ensuring the success of Amazon's must win categories
- Work with global stakeholders to understand business needs and challenges, sourcing data (existing and new) around these needs and providing fact based actionable insights which drive business decisions
- Partnering with parts of the North America and Global XCM teams and key business stakeholders to develop and execute compelling marketing programs to support our 'big rock' priorities
- Design, develop and maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key business decisions
- Partner with business intelligence and measurement teams to develop new metrics and reporting tools that improve and streamline marketing and customer life-cycle measurement and reporting
- Mine and synthesize customer research, business insights, and local market segment data to shape advertising strategies
- Write and present high quality written documents to senior leadership inside the company
- Develop scalable systems, processes and capabilities that will allow Portfolio and Brand management to operate efficiently
Amazon.com · Seattle, WA