Digital Marketing Analyst

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At GAF, we cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community. Under this roof, we don't back down from hard work- we support one another in pursuit of something bigger. We define the future while leading the present. And under this roof, we own our opportunities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most. Team Summary The GAF Digital Marketing team aims to bring together the brightest minds in business, technology and innovation to build and scale meaningful digital experiences for our customers including contractors, property owners, and distributors across the roofing industry. We are seeking a highly motivated Digital Marketing Analyst to join our team. Specifically the analyst will be responsible for leading the strategy to support foundational web analytics and key campaign initiatives on GAF.com and other company owned websites. Job Summary As a Digital Marketing Analyst you will be the lead point of contact for web performance metrics and analysis of user behavior. This role is crucial to enabling data confidence and empowering stakeholders in making data driven decisions. This highly visible role will drive data capturing efficiencies and high quality execution on GAF business websites, including gaf.com, siplast.com, streetbond.com and others. We are seeking an experienced and self-motivated Digital Marketing Analyst to work on a high performing team to bring the desired user experience to life. The ideal candidate will have a blend of leadership skills, a strong understanding of Google Analytics, project management and deep familiarity with data analysis and insights reporting. Essential Duties Collaborate with web, IT, and integrated marketing teams to identify analytics strategy and key metrics Partner with media agencies on defining campaign metrics and implementation requests Support set up of campaign URLs using GA campaign URL builder and provide campaign-tracking data based on brand's request Act as key point of contact with the analytics vendor and outline workload, priorities, and oversee implementation Manage and prioritize backlog of work for our analytics vendor Conduct quality assurance testing post-implementation Perform Tagging audits/data integrity checks on a regular basis to ensure the integrity and accuracy of tagging environment Consistently evaluate and provide recommendations to revise environments where necessary to improve stability, flexibility, scalability, and future-proofing including debugging, troubleshooting, and fixing configuration issues working with appropriate internal and external teams Identify cross-domain tracking gaps and console errors Create ad hoc web performance reports and dashboards using Google Looker Studio Build best practice documents & coordinate training sessions to support upskilling the broader team Qualifications Required in Marketing, Communications or a related field Required Minimum 3-5 years experience in digital marketing and analytics Required Excellent planning & organization skills Problem identification/resolution skills and data analysis skills are critical for success Fluent in Google Analytics 4 & Universal Analytics Excellent Decision-Making Skills Excellent Attention to Detail Excellent Time Management Skills Must be self-motivated, proactive and able to utilize time allotted efficiently Strong collaborative skills to work across multiple stakeholder groups. Ability to effectively communicate and report to different levels within and outside the Marketing and IT Organizations Strong analytical skills. This position is based in our Parsippany, NJ corporate headquarters which currently operates on a hybrid in-office schedule. Though employees are welcome to work in our office on Friday, this position must be performed in-office on Monday through Thursday, with the option to work remotely from the employee's home office on Friday. Base salary and/or rate of pay ranges listed are exclusive of fringe benefits and potential bonuses. Individual compensation offers will be determined based on a variety of factors, including but not limited to geographic location, relevant candidate experience and skill, education, and/or qualifications. Base Salary Range: $64,000-$88,000 How We Protect What Matters Most: 1. We offer a wide range of health insurance options that include medical, dental, and vision for you and your family. 2. Our Family-Building benefits support the many different journeys to fertility and parenthood. 3. Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions. 4. Other exciting programs and perks are available to help employees achieve work-life balance, including (b

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