Strong at stakeholder management (balancing sales, ops, and buyers)
Additional Information
Job Location:
Corporate Indianapolis
PRIMARY PURPOSE
The Director of Programmatic Revenue & Demand Development is responsible for owning and scaling the programmatic buyer funnel, with a focus on driving awareness, education, and adoption among agencies and advertisers not currently buying direct. This role will be accountable for increasing demand into the company's SSP by improving network discoverability, buyer accessibility, and overall ease of transaction. The role will lead pricing and inventory packaging strategy across PMP and Open Exchange channels, actively managing dynamic CPMs, monitoring performance, and optimizing floor pricing at the screen level to maximize yield. Success will be measured by sustained growth in programmatic revenue, with an expectation of delivering 20-30% year‑over‑year increases through disciplined execution and ongoing optimization.
PRINCIPAL RESPONSIBILITIES
Demand Strategy & Partnerships
Build relationships with programmatic buyers (agency trading desks, DSP teams, brand trading groups)
Create go-to-market campaigns targeting agencies/brands that aren't currently buying direct
Partner with SSPs on co-marketing, buyer enablement, case studies
Pricing & Inventory Management
Work with your ad ops team to determine what inventory flows programmatically (reserve-based, priority, standard)
Set floor prices and price schedules that maximize revenue without undercutting direct
Run elasticity tests and pricing optimization
Buyer Experience & Enablement
Create self-service tools, documentation, and support for programmatic buyers
Build audience/location-based packages that appeal to programmatic buyers
Track and close gaps in buyer experience (Is creative optimization fast? Are reports clear? Is support responsive?)
Analytics & Revenue Optimization
Monitor fill rates, CPMs, buyer diversity by SSP
Identify which inventory/dayparts/audiences are under monetized
Report on programmatic revenue growth and ROI
Simon · Indianapolis, IN