Territory Sales Representative
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About the role
The Territory Sales Representative is responsible for driving sales growth and brand presence within an assigned geographic region. This role focuses on building and maintaining strong relationships with dispensary partners, distributors, and retail buyers to maximize product placement, visibility, and sell-through. The Territory Sales Representative acts as the primary point of contact between the company and its retail accounts, ensuring exceptional customer service and consistent brand representation.
Responsibilities
- Calling on cannabis wholesale customers to give successful presentations for decision making buyers that result in increased sales and exposure of the Story brand.
- Work with wholesale customers to identify needs and propose solutions to increase sales of the Story brand.
- Regularly visiting customer stores promoting, upselling, and collecting analytics on Story brands and competitors.
- Creating and implementing efficient and stable sales plans for a territory.
- Track key reporting metrics including product placements and new account creation.
- Improve the marketability of products through shelf management, display position and price point management.
- Perform daily sales calls.
- Review of sales activities to identify performances gaps and ensure delivery of sales goals.
- Collaborate closely with marketing to drive strategy and ensure compliance.
- Develop new business opportunities for the company; Identify potential suppliers or customers, create proposals to pitch these relationships to upper management, and oversee negotiations.
- Negotiate contracts with vendors to ensure that terms are fair for both parties.
- Review sales reports on a regular basis to identify opportunities for inventory turnover or markdowns.
- Review market analysis of competition and manages KPI reporting.
- Utilize reporting tools to communicate progress against established sales goals.
- Researches, analyzes, and forecasts current and future buying trends, markets, styles, and products, with attention to specified target market and demographics.
- Develops and maintains relationships with wholesalers and suppliers.
- Negotiates contracts with wholesalers and suppliers.
- Assesses financial risks of purchases.
- Attends trade shows, product exhibitions, and conferences to maintain current understanding of new products and trends.
- Performs other related duties as assigned.
- Creating an understanding and driving towards optimal and increased market share.
- Qualifications & Requirements:
- Minimum High School Diploma or G.E.D equivalent required.
- Bachelor's degree in business, marketing or related field preferred.
- 3+ years of sales experience within the cannabis industry.
- Ability to work in a fast-paced environment.
- Ability to manage high stress situations and to be flexible and adaptable when a situation requires it.
- Self-motivated with the ability to multi-task.
- High proficiencies in Excel, Leaf Trade, Dutchie, Metrc.
- Ability to travel throughout the State of Maryland.
- Active Driver's License.
- Physical Requirements:
- This role requires prolonged periods sitting at a desk and working on a computer.
- Maryland Pay Range
- $65,000 - $75,000 USD
Benefits
Additional Information
Our Story: Story Cannabis was built by misfits on a mission - people bold enough to shift the cannabis narrative and create something better. Founded in 2021 by industry veterans, Story is a vertically integrated company headquartered in Phoenix, operating across Arizona, Maryland, Ohio, and Louisiana, and we're just getting started. Our vision is to bring hope, happiness, and healing to the world through cannabis, and we're doing it one state, one store, and one customer at a time. Leadership defines how we show up. Data drives how we grow. Gratitude keeps us grounded. Unity fuels our momentum. And growth, in every sense, inspires everything we do. If you're ready to challenge what's expected and shape the future of cannabis, your next chapter starts with Story.
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