National Broadcast Buying Senior Associate

Requirements

• Education & Agency Experience: Bachelor's degree in Advertising, Business, Marketing, or related fields, with 2+ years of proven experience in planning and buying departments within media agencies.
• ATL & Digital Media Expertise: Strong expertise in tactical media planning and buying for ATL channels (TV, Radio, OOH) with a clear understanding of digital campaign integration to deliver client KPIs.
• Advanced Tool Mastery: High proficiency in Microsoft Excel and core industry planning/buying systems such as Fígaro, Tom Micro, and Ibope to manage budgets and media flows.
• Analytical Negotiation & Language: Sharp quantitative skills to optimize campaign metrics (reach, frequency, dayparts), strong negotiation abilities with media vendors, and intermediate/advanced English.
• Life at WPP Media & Benefits
• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Summary and Impact The National Broadcast Buying Senior Associate drives the tactical development, negotiation, and execution of national ATL (TV, Radio, OOH) media campaigns. By transforming client briefs into highly optimized, data-driven media flows using tools like Ibope, Tom Micro, and Figaro, this role directly maximizes client investment efficiency, delivers top campaign performance (reach, frequency, and daypart mix), and ensures flawless operational delivery-safeguarding budgets and maximizing ROI.

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