Senior Strategist

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . WHO IS HUDSON ROUGE? Hudson Rouge is an integrated luxury boutique marketing and communications agency within WPP that works solely on luxury brands and is the exclusive agency of record for the Lincoln Motor Company business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production, and analytics to provide exquisitely crafted creativity. We are a small group of people, spread across several offices - New York, Detroit, Shanghai, Toronto, Mexico City - and we care for each other as much as we care for our clients. We are an agency that prides itself on creating irrational desire for luxury brands, and we look for uniquely talented people who are excited about doing their best work and want to grow with us. Hudson Rouge is in search of a SENIOR STRATEGIST As a Senior Strategist, you will be a key contributor to a human-centered approach that translates human empathy and an understanding of the world into meaningful and impactful experiences. Working as an integral part of an integrated strategy team, you will play a critical role as a core team member, contributing across all phases of strategic work, including brand strategy, creative strategy, communications strategy and planning, competitive analysis, data analysis, quantitative and qualitative research, and consumer insight development.

Responsibilities

• Independently execute environmental and trend analyses, and translate into insights
• Support quantitative and qualitative research
• Dive deeply into data and user analytics to understand behaviors and results, and develop actionable recommendations
• Understand and consider the interconnectedness of human needs, business strategy, and competitive landscape to determine unique value propositions and business-critical must-wins
• Drive prioritization efforts to identify highest-value opportunities
• Help craft measurement plans to understand impact of solutions and drive optimization over time
• Participate in and facilitate workshops with clients to help push strategic discussions and alignment
• Partner with strategy leads, creative teams and account leadership to deliver on all client needs

Requirements

• Curiosity and creative thinking to solve problems without a roadmap
• Strong problem solving and troubleshooting skills; superior critical thinking skills
• A desire to learn, and a proactive nature
• Ability to communicate effectively and simply, aggregating information into an intuitive, easy-to understand flow (both orally and written)
• Bachelor's degree or equivalent experience, preferably with a related focus such as marketing, advertising, strategic planning, business strategy, psychology, sociology, or anthropology.
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• $60,000 - $140,000 USD
• WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or re

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