Marketing Manager, RTD & Ignition Europe

About the role

YOUR CHALLENGE Ignition brands and RTD are crucial business profit generators for Europe with a high focus within the current business context. RTD has recently become the sixth global priority pillar and therefore will see increased focus globally and within the region. Breezer has also seen significantly increased focus within Europe as we see a resurgence across key RTD markets UK, Nordics, Benelux and Germany. As Marketing Manager, you will be instrumental in building the European RTD strategy for the future alongside the European Brand Director, as well as driving Breezer and Eristoff in key markets. You will drive the set-up & execution of this year's Integrated Activity Plan (IAP) while prepping for the next year's one. You will manage your market brand P&Ls for your brands and actively review performance across the brands and the RTD category, create strong growth plans and identify & scale growth drivers across your markets. You will develop & support BTL program execution, process Global and Regional guidelines & programs into locally relevant activations, and accelerate the NPD Pipeline for fast and scalable launches in your markets. RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE - Build regional RTD strategy in collaboration with Brand Director, global and markets to plan for next 10 years - Support and lead key innovation projects across brands and RTD to accelerate Bacardi's growth in these categories - Lead the execution of this years' Integrated Brand Plans (IAP) coordinated with cross functional teams to deliver maximum impact activities that deliver share growth and financial targets for the region - Support the build of next years' IAP together with the region, global & cross functional team - Plan & build consumer centric brand experiences in line with the approved IAP that deliver seamless consumer journeys using the available ecosystem: creating & execution BTL platforms & activities, supporting markets to execute at scale. - Work with markets and regional/global team to influence asset creation that works for markets and support consistency across region - Use effective research (qualitative and quantitative), commercial & financial data as well as direct consumer behavioral data and analytics (E.g. Talk Walker, Social Baker, Sprout Social, Google Trends etc.) to identify insights that drive growth - Be close to the real world by adopting a listen, make, deploy approach to deliver consumer centric content, checking the pulse of your brand, the competition & consumer trends - Measure and Evaluate brand performance and activities to continuously optimise brand spend and share Best Practice across markets - Feed into and support the development of regional and global toolkits and localise these. This will require the writing of agency briefs both creative and production and ongoing agency relationship management. - Consult and take continuous input from key local stakeholders on brand/category plans and activities - Execute BTL tools across region with consistency and commonality between market SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY - Consumer & Customer brand management experience, leading different Marketing projects - Strong financial acumen incl. reading & processing P&L, managing financial variables such as price and A&P - Commercial and/or Customer Marketing experience and/or digital business experience is an advantage - Experience in multiple specialty areas: BTL, digital, innovation, promotions, events, media, influencer etc. - Experience in managing stakeholders to ensure timely delivery of yearly brand plans and projects - Actively builds and leads interactions between the functions to ensure plans are implemented and goals met - Skilled at communicating with all levels and functions (written, verbal and presentations) - Strong numerical, insight and analytical skills PERSONAL QUALITIES - You are a go getter, with a hands-on mentality. Addicted to winning, resilient, credible but calm under pressure. - You integrate easily in a team & are willing to jump right into it. You make connections with cross functional teams quickly. - You get energised by finding simple solutions for complex cases - You have experience in brand building whether through experiential or consumer marketing - You are digitally savvy and take personal interest in understanding the new landscape - You enjoy life along the way. Love for drinks, hospitality & entertainment. Highly rate sustainable business initiatives such as doing good for the planet and communities. - Speaking English is mandatory - Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become - Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others - People Agility: You bring