International markets are one of Axon's biggest growth engines across the law enforcement and defense segments. As Head of of International Marketing, you will own the end-to-end marketing strategy, storytelling, and go-to-market execution for Axon across priority global markets outside the U.S.
This is a highly strategic, hands-on leadership role that sits at the intersection of marketing, sales, product, and customer. You will shape Axon's presence around the world, and how quickly we can translate that presence into measurable pipeline and revenue.
Reports to: Senior Vice President, Marketing
Direct Reports: 15
Lead a High-Performing International Marketing Team
Lead a distributed team of regional and functional marketing contributors, setting the bar for strategic thinking, impact-driven results, and execution at the highest possible level.
Develop talent, succession, and organizational structure to ensure Axon can support sustained, scalable growth across existing and new international markets.
Coach and develop the team to build on their strengths, address growth areas, and elevate their performance.
Lead and Evolve International Marketing Strategy
Own and continuously refine Axon's international marketing strategy, scaling success in already strong markets while driving pipeline and growth in high-opportunity regions.
Ensure alignment with Axon's broader marketing strategy and vision, translating strategy into measurable revenue and sales pipeline.
Build and execute integrated campaigns across Product, Sales, and Marketing that drive engagement, strengthen customer relationships, and build pipeline in emerging and priority markets.
Define and operationalize a clear international narrative and brand identity that clearly communicates the value of Axon's ecosystem in locally relevant ways across customer segments and regions.
Establish a scalable, efficient localization approach that serves language, culture, and geopolitical dynamics across markets.
Set and guide the strategy for international events and brand presence, ensuring all investments are tightly aligned to pipeline generation, metrics, and growth objectives.
Partner Deeply with Cross-Functional Leadership
Serve as the primary marketing partner to international sales leadership, primarily across Europe, UK/Commonwealth, and LatAm, aligning on key market priorities and sales opportunities.
Partner with government and public affairs leadership to align market priorities with regulatory, geopolitical, and public perception dynamics.
Oversee international event strategy in partnership with Events and Experiential, defining where and how Axon shows up to maximize customer impact.
Work closely with Revenue Intelligence and Marketing Operations to define how international marketing performance is measured and reported, enabling data-driven decisions.
What You Bring
8 years of experience in SAAS marketing with specialized expertise in international markets-ideally in public safety or technology-including leading marketing for U.S.-based companies expanding into international markets.
Proven track record marketing and selling cloud-based solutions.
Strong long-term strategic thinking with the ability to translate high-level vision into detailed execution.
Ability to identify gaps or areas of opportunity within existing strategies and optimize performance in a fast-paced, ever-evolving environment.
Data-driven mindset with a focus on measurable impact and performance.
A true player-coach mentality, balancing strategic leadership with hands-on execution.
Strong cross-functional relationships and the ability to collaborate effectively with leadership in International Sales, Product, Marketing, and Customer.
Track record of managing and executing integrated marketing programs across digital, events, creative, and demand generation.
Experience with international government, regulations, and public affairs.
Don
Benefits
Vision insurance
Additional Information
Join Axon and be a Force for Good.
At Axon, we're on a mission to Protect Life. We're explorers, pursuing society's most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful. Here, you'll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Axon · Amsterdam, Netherlands