Develop and successfully implement the commercial marketing plan.
Lead the implementation of tactics aligned to strategies identified in the brand plan.
Manage and track the Advertising and Promotion (A&P) budget.
Communicate strategic goals, positioning, messaging and tactical plans to internal customers, field sales force and external agencies.
Analyze market issues and opportunities and communicate findings to brand team and to senior management.
Plan and develop sales promotional materials and coordinating field team meetings.
Support the team for the planning and coordination of the national sales meeting and cycle meetings.
Ensure successful collaboration between agency of record and AbbVie internal partners (Advertising, AbbVie Care, Patient relations).
Work collaboratively with external vendors.
Collaborate with Global, Area & Affiliate colleagues to optimize total portfolio performance now and in the future.
Education/Experience required:
Bachelor's degree in Commerce, Science or related field is required.
Relevant marketing experience with a proven track record within the biotech/pharmaceutical industry: Marketing experience within a relevant therapeutic area is a strength (minimum two years).
Experience with digital/virtual programs deployment is an asset.
Ability to think and plan strategically (work plans, activities, timelines, targeting) and operating with execution excellence.
Essential skills and abilities:
Experience with Microsoft Office Suite (Outlook, PowerPoint, Excel, Word, etc.).
Must be at ease with technology (the use of various tools/systems to perform day-to-day tasks).
Travel required about 25% of the time.
Valid driver's license and passport.
Key leadership competencies:
Drive & communicate vision and strategy.
Excel in marketing by translating a very precise positioning into marketing tactics and sales force execution.
Contribute to the brand team as an effective and genuine team player.
Prioritize decisions and activities to ensure efficient use of resources and address critical issues impacting the brand.
Prepare and deliver presentations to the different stakeholders; adapt key messages to the audience.
Drive and manage projects.
Propose new and innovative marketing solutions.
AbbVie aims to offer a French-speaking workplace in Quebec and has made efforts to limit English requirements. However, advanced English skills are essential for this role because the position involves working with English-speaking employees, clients, and regions outside Quebec.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
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Joining AbbVie means you will be part of a team of outstanding professionals dedicated to making a remarkable impact on patients' lives. At AbbVie, we conduct ground-breaking science on a global scale every day. AbbVie Canada is one of the Best Workplaces in Canada whereby 92% of our employees are proud to say they work for AbbVie.
When choosing your career path, choose to be remarkable.
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health, and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio.
The team is looking for a talented and experienced individual to lead the marketing and commercial activities of our gastroenterology portfolio. Through innovative tactics and a team-oriented approach, the Senior Brand Manager will play a pivotal role in marketing new treatment options. This position is based in Montreal (Saint-Laurent) and reports to the Marketing Manager - Gastroenterology.
Abbvie · Montreal, Canada