Conversion Optimization Manager (6 month contract)

Responsibilities

• Experimentation Program Continuity
• Execute against the existing A/B test roadmap using Amplitude Experiment launching, monitoring, and analyzing tests with minimal ramp time
• Maintain test backlog prioritization based on CVR impact and traffic volume
• Ensure statistical rigor: sample sizing, significance thresholds, and clean result interpretation
• Document all test results, learnings, and winning variants for program continuity
• Support high-visibility web launches with testing validation and pre/post conversion analysis
• Collaborate with agency and internal stakeholders
• Conversion Performance Monitoring
• Own weekly and monthly CVR reporting by channel (paid, organic, direct) using Amplitude and Hockeystack dashboards
• Flag funnel anomalies and conversion drops proactively - diagnose root cause and recommend corrective action
• Implement quick-win, non-test CVR improvements (copy updates, UX fixes, form optimizations) as needed
• Maintain reporting cadence and stakeholder visibility throughout the engagement
• Personalization & Audience Targeting
• Leverage existing Segment (Twilio CDP) audience segments for on-site personalization and support development of playbooks
• Collaborate with Demand Gen to ensure PPC landing pages are aligned with campaign messaging and audience targeting
• Support high intent page and GTM testing and validation across the business
• Support any intent-based targeting initiatives in flight during the contract period
• Cross-Functional Coordination
• Serve as the day-to-day CRO point of contact for Web Dev, Design, Demand Gen, Product, and Marketing Ops
• Partner with Marketing Ops to maintain Salesforce attribution integrity for web-influenced pipeline
• Communicate test status, CVR performance, and key findings clearly and concisely to marketing leadership
• Handoff & Documentation
• Maintain thorough documentation of all active tests, decisions, and program status throughout the engagement
• Deliver a clean end-of-contract handoff: test history, roadmap status, personalization playbooks, and open items
• About you
• 4+ years of hands-on CRO experience - you can own a program independently from day one
• Direct experience with Amplitude Experiment and Amplitude Analytics (required)
• Familiarity with Segment (Twilio CDP) for behavioral audience building and targeting
• Strong analytical fluency: funnel analysis, CVR diagnosis, and test result interpretation
• Experience with Google Tag Manager, GA4, and Salesforce reporting
• Comfortable working cross-functionally with web, design, and demand gen teams
• Clear, concise communicator - you lead with the insight and the action, not the detail
• B2B SaaS or fintech experience preferred; ability to understand a complex buying journey is essential
• Tech Stack
• Experimentation & Analytics: Amplitude Experiment + Amplitude Analytics

Benefits

Additional Information

Position Summary We're looking for an experienced CRO contractor to maintain the momentum of our established experimentation program. This is a hands-on execution role - the strategy, infrastructure, and reporting frameworks are in place. You'll own day-to-day program operations, keep the test roadmap moving, and ensure conversion performance across our key web surfaces stays on track. The ideal candidate is a CRO practitioner who can onboard fast, work independently, and hand back a healthy, well-documented program at the end of the engagement. Please note this is a full time, fixed term 6 month contract. Why join Tipalti? Tipalti is the AI-powered platform for finance automation, elevating how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. Our platform provides a comprehensive suite of finance automation solutions designed for mid-market businesses across accounts payable, global payouts, procurement, employee expenses, corporate cards, supplier management, tax compliance, and treasury. Tipalti partners with leading financial institutions such as Citi, Wells Fargo, J.P. Morgan, and Visa, enabling over 5,000 global companies to efficiently and securely pay millions of suppliers and payees across 200+ countries and territories, in 120 currencies. At Tipalti, we pride ourselves on our collaborative culture, the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do, and keen to get the job done. Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together. Founded in Israel in 2010, Tipalti is a global business headquartered in the San Francisco Bay Area (Foster City) with offices in Tel Aviv, Plano, Toronto, Vancouver, London, Amsterdam, Tbilisi and Medellin. In this role, you will be responsible for:

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