Vice President - Natural Key Accounts

About the role

At Better Being Co. we empower and inspire individuals to feel better and live healthier lives by providing the most trustworthy, pure, and innovative natural wellness solutions. If you thrive in a challenging work environment, surrounded by incredible team members who will help you grow and do your best work, Better Being is the right place for you. Come build with us and be part of an award-winning company that's helping create meaningful and lasting change in the healthcare industry. Job Summary This role is responsible for leading the company's sales efforts at key national natural retail accounts, with primary ownership of Whole Foods and Sprouts, driving revenue growth, profitability, and market share for the portfolio. Essential Functions Own and manage headquarters-level relationships with Whole Foods and Sprouts, serving as the primary point of contact. Develop and execute strategic customer business plans to deliver revenue growth, profitability, and increased market share. Drive base business growth through improved velocity, expanded distribution, and new item placement. Plan and execute promotional strategies aligned with account objectives and company goals. Lead joint business planning meetings and ongoing account discussions. Develop and manage trade funding, ensuring alignment with budget and profitability targets. Provide input on pricing strategy by retailer and channel. Utilize data and analytics (SPINS, IRI, Nielsen) to inform decisions and identify growth opportunities. Collaborate cross-functionally to support execution across supply chain, finance, marketing, and operations. Partner with customers on new product initiatives and innovation opportunities. Manage deduction resolution and payment issues in coordination with internal teams. May lead and develop a small team (1-2 direct reports), depending on experience. Additional Responsibilities Develops and stresses the importance of teamwork within company and with customer partners. Requires travel as need ed to best support accounts' needs. Support of and involvement in company, department, and/or safety policies, procedures, programs and activities. Job Qualifications 7+ years of experience in natural channel sales, including direct ownership of national retail accounts; experience managing Whole Foods and/or Sprouts strongly preferred. Bachelor's degree from a four-year college or university preferred with sales experience. Experience within the vitamins, supplements, or health and wellness category strongly preferred. Proven track record of driving growth within the natural channel. Strong analytical skills with the ability to interpret syndicated data (SPINS, IRI, Nielsen). Ability to build relationships, influence stakeholders, and lead customer discussions at a senior level. Ability to calculate figures and amounts such as discounts, profit margins, commissions, and percentages. Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists . Strong analytical skills are a must . Physical Requirements While performing the duties of this job, the employee is occasionally required to stand, walk, sit, talk and hear . At least 40% travel requirement. Specific vision abilities required by this job include near acuity, far acuity, depth perception, accommodation, color vision, and field of vision. Base Salary Range: $175,000-$200,000 annually. This position is also eligible for annual incentive compensation and a comprehensive benefits package, including medical, dental, vision, retirement, and paid time off. Final compensation will be based on experience, skills, qualifications, location, and internal equity.

Benefits

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at nutraceutical? Share your experience