Senior Director of Product Marketing, Finance Solutions

Responsibilities

• Define and Own the Market Narrative
• Craft bold, differentiated positioning that elevates Workiva's leadership in financial and regulatory reporting, accelerated by the age of AI
• Shape how we engage the Office of the CFO, translating complex platform innovation into clear, compelling business value
• Serve as a thought leader internally and externally, guiding messaging across campaigns, content, events, and executive storytelling
• Lead and Scale a High-Impact Team
• Build and inspire a world-class global product marketing team
• Recruit and develop top-tier talent, fostering a culture of strategic thinking, accountability, and continuous growth
• Elevate the role and influence of product marketing across the organization
• Drive Go-to-Market Excellence
• Own the end-to-end GTM strategy, from market insight to launch to revenue impact
• Partner deeply with Product Management to bring innovation to market with clarity and momentum
• Enable Sales with best-in-class tools, narratives, and insights that accelerate pipeline and win rates
• Align across demand generation, brand, content, and field marketing to deliver cohesive, high-impact campaigns
• Be the Voice of the Market
• Bring deep customer, buyer, and competitive insights into the business to inform strategy and product direction
• Anticipate market shifts, driven by AI and regulatory change, and position Workiva to lead

Requirements

• Leadership: 12+ years in product marketing, including 5+ years leading high-performing teams
• Bachelor's Degree in marketing or related field
• Strategic Depth: Proven expertise in enterprise B2B SaaS go-to-market strategy, positioning, and messaging
• Storytelling : Ability to translate complex, technical innovation, specifically AI , into compelling, differentiated value
• Revenue Mindset: Demonstrated success driving measurable business outcomes through GTM strategy and sales enablement
• Executive Presence: Exceptional communicator with the ability to influence senior stakeholders and align cross-functional leaders
• Customer Obsession: Deep understanding of enterprise buyers and the ability to turn insight into competitive advantage
• Travel Requirements & Working Conditions
• 25% travel for customer and internal meetings
• Reliable internet access for any period of time working remotely and not in a Workiva office
• How You'll Be Rewarded
• ✅ Salary range in the US: $185,000.00 - $296,000.00 ✅ A discretionary bonus typically paid annually
• ✅ Restricted Stock Units granted at time of hire
• ✅ 401(k) match and comprehensive employee benefits package
• The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.
• Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expres

Benefits

Additional Information

About Workiva Workiva is the trusted data platform for the modern CFO. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation-so leaders can trust their numbers, see emerging risks sooner, and act with speed in a complex world. At Workiva, you'll bring technology to market that executives, boards, and regulators depend on. If you're energized by meaningful problems, inspired by smart, collaborative teammates, and motivated to help the world's most complex organizations lead with trust and clarity, come join us! Position Overview At Workiva, we're redefining how the world's leading organizations meet the demands of financial and regulatory reporting in an AI-driven era. We're looking for a visionary, enterprise-grade product marketing leader to own and elevate the global go-to-market strategy for our Finance Solutions portfolio-our largest and most strategic business. As Senior Director of Product Marketing, Finance Solutions, you will sit at the center of product innovation, market strategy, and revenue growth. You'll define how we win: translating platform capabilities into compelling market narratives, aligning senior stakeholders across the business, and driving measurable commercial impact at scale. This is more than a leadership role, it's an opportunity to shape an emerging category at the intersection of finance, regulation, and AI, while building and leading a world-class team. Why This Role Matters Category Leadership: Help define how AI transforms financial and regulatory reporting for the modern CFO Enterprise Impact: Own GTM strategy for Workiva's largest product portfolio with direct influence on revenue and market share Executive Visibility: Partner closely with senior leaders across Product, Sales, and Marketing to shape company-wide strategy Team & Legacy: Build, mentor, and scale a high-performing global product marketing organization

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