YETI is establishing a Vertical Group Leader to drive the Home & Hardware business across the USA. This leader is responsible for the full go-to-market (GTM) strategy and commercial performance of the vertical, with direct ownership of wholesale performance across Specialty and Strategic (National / Key / Regional) Accounts. Grounded in deep consumer insight, this role ensures YETI delivers the right products, in the right channels, with the right stories each season. This leader sets direction, aligns cross-functional GTM teams, and is accountable for growth across wholesale channels, while working closely with Corporate Sales and DTC as distinct channels that are core to the overall vertical strategy.
Responsibilities
Lead the financial growth plan for the Home & Hardware vertical, including revenue, margin, and sell-through goals across Specialty and Strategic (National / Key / Regional) wholesale channels.
Set the commercial strategy for the Home & Hardware vertical, grounded in consumer behaviors across in-home rituals, entertaining, beverage occasions, gifting, and on-the-go travel.
Partner closely with Finance and Demand Planning to build and manage annual, quarterly, and weekly operating plans; adjust strategy quickly to drive performance.
Translate consumer insight into clear decisions on product focus, channel priorities, and marketing direction.
Provide strong voice-of-consumer input into product roadmaps, launch timing, and seasonal priorities in partnership with Product Management.
Own the seasonal GTM plan for the vertical, including line plans, product journeys, and wholesale channel assortments.
Align assortments and storytelling across Specialty, Strategic/National Accounts, and regional wholesale partners.
Work closely with Corporate Sales and DTC leaders to ensure vertical priorities and assortments are reflected appropriately within those channels.
Define must-win channels and accounts and guide how YETI wins in each.
Represent the Home & Hardware vertical internally and externally with key partners.
Act as the single point of accountability for vertical strategy and GTM execution, coordinating across Sales, Marketing, Merchandising, and Consumer Insights.
Partner closely with Demand & Business Planning, Finance, Product Management, Global Marketing, Digital Commerce, Retail, and Supply Chain & Operations.
What You Bring
15+ years of experience in premium consumer brands, lifestyle, hardware or adjacent categories.
8+ years leading cross-functional or multi-disciplinary teams.
Proven ability to translate consumer insight into profitable growth across wholesale channels.
Strong experience shaping channel strategy and working closely with key retail partners.
Comfort operating within annual, quarterly, and weekly business rhythms in partnership with Finance and Planning.
Clear, confident communicator with the ability to influence across functions and levels.
How Success Is Measured
Revenue growth versus plan and progress against the vertical's market opportunity.
Margin and sell-through improvement in priority wholesale channels.
On-time delivery of GTM plans, line plans, and channel assortments.
Forecast accuracy and quality of demand signals in partnership with Planning.
Effectiveness of marketing activations and performance in new or expanded retail doors.
Location & Travel Expectations
This role is located onsite at YETI HQ in Austin, Texas. Periodic travel is expected to key markets, retail partners, events, and field teams.
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Benefits & Perks:
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
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Additional Information
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
Yeticoolers · Austin, TX