Strategy Manager

Responsibilities

• Develop comprehensive strategic plans that align with the company's vision, market trends and local objectives.
• Integrates the LATAM media vision into each strategy designed / localized to the local markets to ensure it comes to life in a pragmatic way.
• Lead cross-functional teams to ensure cohesive strategy implementation across markets.
• Conduct extensive market research and analysis to inform strategic decisions.
• Collaborate with media teams to oversee the planning and execution of campaigns across various platforms.
• Monitor and report on the performance of strategies, adjusting as necessary to meet objectives.
• Stay abreast of industry developments, competitive landscape, and consumer trends to inform strategic pivots.
• Foster relationships with key stakeholders and external partners to support strategic goals.
• Collaborate to generate comprehensive After action reports including learnings & straighforward recommendations for upcoming initiatives.
• Lead, mentor, and develop team members, ensuring a culture of continuous improvement and learning.

Requirements

• Bachelor's degree in Business, Marketing, or a related field. A Master's degree is preferred.
• Proven experience in strategic planning and brand management, preferably within the FMCG sector.
• Proved experience in multimarket strategy management / Media activation management
• Strong analytical skills and experience with market research tools and methodologies.
• Proficient in media platforms and digital marketing strategies.
• Exceptional communication and presentation skills.
• Fluency in English is important.
• Proven leadership skills with the ability to inspire and drive a team towards success.
• Ability to work in a dynamic, fast-paced environment.
• Strong project management skills, with meticulous attention to detail.
• Technical Skills:
• Proficiency in data analysis software and tools.
• Familiarity with CRM systems and marketing automation tools.
• Experience with budget management and ROI analysis.
• Knowledge of the latest trends in digital marketing and social media platforms.
• Soft Skills:
• Strategic and critical thinking capabilities.
• Collaborative mindset with strong interpersonal skills.
• Adaptability and capacity for creative problem-solving.
• High level of initiative and self-motivation.
• Cultural sensitivity and the ability to work within a diverse team.
• Life at WPP Media & Benefits

Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Summary and Impact We are seeking a Strategy Manager to spearhead the strategic planning and execution for a group of our brands at Cluster level. This position will be responsible for crafting brand media strategies, identifying growth opportunities, and driving innovation across multiple platforms and markets working back-to-back with the local teams and clients.

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