Senior Marketing Enablement Specialist

Responsibilities

• When product story meets field momentum-Axon wins. This role owns that connection.
• Location: In Person 4 days per week - Boston, Scottsdale or Seattle
• Reports to: Head of Enterprise Marketing (Amy Day-O'Connor)
• Product Marketing & Messaging
• Develop product messaging and campaign positioning that resonates with enterprise audiences in retail, healthcare, and other core enterprise verticals
• Translate complex technical capabilities into compelling, customer-focused value propositions
• Partner with product teams on launches and go-to-market initiatives to ensure messaging lands effectively in the field
• Identify high-leverage market moments (launches, industry events, partnerships) and turn them into differentiated product narratives
• Sales Enablement
• Create sales enablement materials including pitch decks, one-pagers, and competitive battlecards that equip sellers to win
• Support webinars, demos, and thought leadership content that showcase Axon's value across enterprise use cases
• Drive consistency across campaigns, messaging, and sales materials so every customer touchpoint reflects the same compelling story
• Partner closely with Enterprise Sales and Customer Success on deal acceleration strategies and account-based programs
• Field Marketing & Customer Engagement
• Support field events and customer engagement programs that drive pipeline and brand presence
• Build account-based and executive-level experiences that deepen relationships with key decision-makers
• Develop the messaging, assets, and storytelling that bring field events to life, ensuring every activation shows up with a sharp, consistent narrative - from pre-event content and sales tools to on-site materials and follow-up collateral
• Performance & Operations
• Own performance metrics to continuously improve program outcomes
• Leverage AI and emerging tools to enhance personalization, follow-up, and scalability of marketing programs
• Act as a strategic advisor on how Axon shows up in-market across enterprise audiences
• Work Location
• What You Bring
• 4+ years of experience across product marketing, sales enablement and field marketing
• Proven track record of driving pipeline and revenue through events, campaigns, and field initiatives
• Experience supporting enterprise sales
• Demonstrated ability to develop compelling product messaging and translate technical solutions into real-world value
• Strong experience creating sales enablement materials that equip sellers to win (decks, battlecards, one-pagers, demo content)
• Ability to break into new markets or verticals (retail, healthcare, or similar) and tailor strategies accordingly
• Creative, out-of-the-box ideas for programs that capture attention, differentiate Axon, and drive meaningful enterprise engagement
• Experience using data and insights to measure performance and optimize programs
• Familiarity with AI and emerging tools to enhance execution and personalization
• Strong cross-functional collaboration and stakeholder management skills across product, sales, and customer success
• High standards for execution, creativity, and detail
• Alignment with Axon's values: ownership, candor, curiosity, and a commitment to building trust in service of our mission to Protect Life
• Benefits that Benefit You
• Competitive salary

Benefits

Additional Information

Join Axon and be a Force for Good. At Axon, we're on a mission to Protect Life. We're explorers, pursuing society's most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you'll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

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