Define and own the firm's digital marketing strategy - establish the vision, roadmap, and annual priorities across the website, email, and all external client-facing digital touchpoints, with clear KPIs and measurable outcomes across institutional, intermediary, and private wealth audiences.
Email Marketin g: Oversee email marketing system - including strategy, template build, deliverability, performance analysis, A/B testing, personalization, and governance standards covering brand compliance, accessibility, and CAN-SPAM/GDPR adherence .
UX/U I : Oversee and uphold UX/UI standards across all digital properties - leading the UI/UX team in user research, journey mapping, wireframing, prototyping, and usability testing, while maintaining a scalable digital design system in coordination with the creative studio.
Growth Marketing & Optimization : Develop and execute growth marketing tactics - including landing page optimization, CRO, A/B and multivariate testing, and personalization - managing a continuous experimentation program benchmarked year-over-year against defined performance targets.
Requirements
10+ years of progressive digital marketing and website management experience with m inimum 5+ years in financial services, digital marketing - asset management, wealth management, or capital markets preferred.
Applicants must be authorized and have the right to work in the country where the role is located without the need for current or future sponsorship.
Compensation Details
Benefits
Vision insurancePerformance bonus
Additional Information
The Head of Digital Marketing will lead Neuberger's digital marketing strategy and web presence ow n ing the corporate website ecosystem, email marketing program, UX/UI standards, SEO, Generative Engine Optimization (GEO), and growth marketing tactics that drive measurable engagement across all digital properties. Reporting to the Global Head of Brand Experience, this role drives continuous year-over-year website optimization, integration of products and lines of business into the digital experience and ensures all external client-facing digital touchpoints are cohesive and aligned.
This leader manages a team of digital contributors across UI/UX design, digital operations, email build, and website campaigns - partnering closely with Head of Client Coverage Technology .
Nb · New York, NY