Lead, Streetwear Digital Marketing - Jordan NA

Responsibilities

• Define and lead seasonal digital marketing strategies for Jordan Streetwear, from brief through execution
• Set digital priorities and guardrails across the ecosystem (ie Paid, Owned, Earned, Social, SNKRS, Energy) to drive consistent, high-impact storytelling
• Translate consumer insights into clear creative briefs that unlock innovative, culturally relevant work
• Drive end-to-end digital journeys, including channel orchestration, run of shows, and performance optimization
• Lead social and creator strategies, ensuring authentic storytelling that moves at the pace of culture
• Partner closely with Brand, Business, and Marketplace teams to align against consumer, product, and commercial priorities
• Independently manage timelines, deliverables, and execution with rigor across multiple workstreams, with continued optimization
• Champion measurement-leveraging data, testing, and learnings to continuously improve outcomes
• WHO YOU WILL WORK WITH
• You will be part of the larger North America Marketing team at Jordan and reporting into the Director, North America Jordan Brand, Digital Marketing. You will partner with:
• Global, GEO & City Marketing Teams
• Communications Teams
• Brand Creative Studios
• Marketplace Partner Teams
• SNKRS and Digital Product/Content Teams
• Integrated Media
• Streetwear Business Leadership
• External Partners (Creators, Agencies, Platforms)
• WHAT YOU BRING
• 6+ years of experience in digital, social, or product marketing, spanning strategy through execution. A background in mobile apps and/or e-commerce highly preferred.
• Proven ability to lead complex, cross-functional campaigns and programs; ability to translate insights into actionable plans and initiatives; switching from strategic thinking to hands-on approach depending on business needs.
• Deep understanding of sneaker culture, streetwear, and youth culture dynamics
• Strong analytical mindset, with experience in performance metrics, A/B testing, and optimization
• Ability to synthesize complexity into clear, compelling narratives for senior stakeholders
• Experience managing agencies and external partners
• Strong organizational skills, with the ability to manage multiple priorities in a fast-paced environment
• High proficiency in building presentations (eg Keynote, FIGMA), storytelling (brand recaps) and copywriting
• Experience with on-the-ground activations
• Willingness to travel (~20%)

Additional Information

WHO WE ARE LOOKING FOR We're seeking a dynamic, action-oriented digital marketer who thrives in ambiguity and knows how to build and scale strategies that expand Jordan Brand's influence within youth culture. You have a sharp instinct for cutting through the noise-leveraging innovative ideas and athlete* voices to deliver narratives that move culture. You collaborate seamlessly across functions and lead with a mindset rooted in respect, clarity, and inclusivity. You bring a strong command of digital, social, and creator marketing , with the ability to translate insights into clear, actionable plans. You are a strategic problem solver who can simplify complexity, align stakeholders, and move fluidly between strategy and execution in a fast-paced environment. You have a deep passion for Jordan Brand, sneaker culture, and streetwear , paired with a clear point of view on how discovery happens today. You lead with big ideas and execute them end-to-end - spanning content, production, and programming - grounded in data and performance.

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