Manager, Digital Merchandising Analytics & Insights
External
Zoro · Chicago, ILPrepare for this interview
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About the role
Zoro is seeking a Manager of Analytics & Insights to support how we measure, evaluate, and optimize the digital merchandising experience. This role will focus on analyzing performance across the customer funnel-from traffic and conversion to basket size-and translating data into actionable insights that improve the customer experience and drive business outcomes. You'll play a key role in enabling a data-driven, test-and-learn culture by identifying trends, surfacing opportunities, and supporting decision-making. You'll partner closely with teams across Merchandising, Marketing, Product, and Analytics to ensure insights are clear, actionable, and aligned to business priorities.
Responsibilities
- Analyze performance across Digital Merchandising, including traffic, conversion, AOV, and key business metrics
- Contribute to KPI development, reporting frameworks, and measurement approaches
- Monitor performance and proactively detect anomalies, investigating root causes and summarizing findings
- Identify and support sizing of opportunities to improve the customer experience and drive business impact
- Support regular performance reviews by synthesizing trends, tracking results against goals, and contributing to reporting materials
- Prepare inputs and analysis for executive reporting, helping to translate data into clear insights and recommendations
- Conduct customer insight and journey analysis, including:
- Friction mapping to highlight areas of customer difficulty
- Funnel analysis to identify drop-off points and performance trends
- Experience gap identification across the shopping journey
- Segment behavior analysis to uncover differences in how customers shop
- Repeat purchase behavior and retention trend analysis
- Partner with Merchandising to support test design and measurement, including analyzing results and delivering clear readouts
- Translate data into structured insights and actionable recommendations to support decision-making
- Collaborate with Merchandising, Marketing, Product, and Analytics teams to ensure alignment on data, reporting, and insights
Requirements
- Strong analytical thinker who can connect data to business questions
- Clear communicator who can present insights in a structured and understandable way
- Collaborative and comfortable working with cross-functional partners
- Curious and proactive, with a focus on identifying opportunities through data
- Able to operate in a fast-paced environment with evolving priorities
- What You Bring
- 5-7 years of experience in analytics, insights, or a related field
- Experience analyzing eCommerce or digital funnel performance (traffic, conversion, AOV, etc.)
- Ability to translate data into insights and actionable recommendations
- Experience supporting performance reviews and reporting
- Familiarity with experimentation and test-and-learn methodologies
- Proficiency with analytics and visualization tools (e.g., SQL, Tableau, Looker, etc.)
Benefits
Additional Information
Company Summary Zoro.com is a leading eCommerce platform offering nearly 12 million tools, parts and supplies for our business customers. Launched in 2011, we brought a B2C-like experience to the B2B industry, and continue to be at the forefront of digital innovation at the intersection of technology and distribution. We have rapidly grown to over $1 billion in annual revenue and we're just getting started!
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