Managed Marketing Specialist

External

Talentmanagementsolution · Remote

$65K–$75K/yrFull-timeRemoteToday

Marketing Automation

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About the role

Club Caddie is a fast-growing company in the golf industry that is looking for people who are action oriented, customer-focused, quick to learn, dedicated, accountable, and driven. We design and build comprehensive software that's simple to use so that golf business owners and operators can focus on what they do best-providing unforgettable golf experiences. HOW WE WORK We make bedrock business principles accessible and intuitive for golf courses operators of all sizes by arming our partners with comprehensive and easy to use software solutions. We like operating at full throttle in a collaborative group of both seasoned startup veterans and tech-novices who deliberate about the right way to do things, and who are empowered to take smart risks, find brilliant solutions, and build things that better the well-being of our customers and theirs. We're doing our best work when we're learning from our mistakes, improving on our successes, and finding abilities we didn't know that we had.

Responsibilities

As a Managed Marketing & Email/SMS Specialist at Club Caddie, you will oversee and implement comprehensive marketing strategies and campaigns for our golf course and simulator clients while also managing and supporting the company's Email and SMS platform, Club Caddie Marketing (Campaign Monitor).

This position is approximately 50% Managed Marketing and 50% Email & SMS Platform Management (% are subject to Change), blending creative strategy with technical execution and client enablement.

Managed Marketing Responsibilities

Collaborate with golf course operators to understand their marketing goals, target audience, and communication needs.

Develop comprehensive marketing strategies and plans that align with client objectives and leverage Club Caddie's marketing solutions.

Conduct monthly review meetings with clients to discuss performance, optimize campaigns, and plan upcoming events.

Create compelling, on-brand content for email, SMS, social media, and digital campaigns that drive engagement and revenue.

Oversee and coordinate the execution of integrated marketing campaigns across multiple channels.

Utilize marketing automation tools to segment audiences, personalize communications, and automate workflows.

Monitor and analyze campaign performance, tracking key metrics and providing regular reports and insights.

Foster strong relationships with client golf courses, serving as a trusted marketing advisor.

Contribute to the continuous development and improvement of Club Caddie's managed marketing service offerings.

Email & SMS Marketing (Club Caddie Marketing - Campaign Monitor) Responsibilities

Conduct live virtual training sessions for clients on Club Caddie Marketing (Campaign Monitor) (Email and SMS), supporting onboarding, adoption, and advanced feature utilization.

Assist clients with account setup, audience segmentation, template design, and automated journeys.

Monitor account performance, including deliverability, engagement rates, and contact growth-and flag opportunities for optimization or upgrade.

Develop educational resources such as onboarding guides, FAQs, and short tutorial videos to improve client self-sufficiency.

Create and customize branded email templates for new clients and design marketing materials that assist with contact list growth.

Support onboarding and training for SMS clients, including opt-in growth strategies and subscriber management best practices.

Track and maintain subscriber counts to ensure accu

Managed Marketing Specialist

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