Retention Specialist

External

Myhcm · Cape Town, South Africa

Full-timeOn-siteToday

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About the role

We're part of Super Group, the NYSE-listed digital gaming company behind some of the world's leading Sports and iGaming brands. At DigiOutsource, we bring passionate people and innovative tech together to create market-leading online gaming solutions. Our multidisciplinary teams are passionate about products, customer experience and security. We're empowered to achieve the ultimate in high-performance gaming experiences using the best technology available. Who we're looking for We're on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At DigiOutsource, every day is action-packed, and we expect you to bring your A-game. In return, you'll find a supportive environment where your skills can flourish and your career can soar. Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary. Why we need you We're on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision. We are seeking a dynamic and strategic Promotions & Lifecycle Specialist to support our iGaming brands. This role will be instrumental in driving user engagement through innovative promotional strategies and lifecycle marketing initiatives designed to appeal to diverse player segments across multiple markets.

Responsibilities

As part of your role, your responsibilities will include:

Core Duties:

Execute briefs, projects, and initiatives to support / grow the Player Lifecycle Strategy.

Prioritize and plan projects with the Player Lifecycle Manager.

Optimize communication touchpoints and adjust interventions as needed.

Identify new opportunities and collaborate on implementation.

Work with external teams (e.g., Market Development, Digital Marketing).

Stay informed on competitors, industry trends, and marketing best practices.

Monitor project success and apply learnings.

Ensure communication meets customer needs and improves response rates.

Deliver projects on time, meeting standards and deadlines.

Implement initiatives to optimize player experience and minimize revenue loss.

Financial Management

Devise initiatives and offer strategies that deliver on customer expectations and support anticipated ROI per project/intervention.

Ensure numbers management, deep dives and forensic audits, on all variables of the New Player Portfolio / promotions to ensure initiatives are measurable against set KPI's thereof.

Project Management:

Coordinate marketing activities to support retention with stakeholders.

Diversify automation to drive business growth.

Ensure cooperation between teams and suppliers to meet project timelines.

Assess tools to improve flexibility and scalability.

Run ad-hoc promotions for re-engagement before automation.

Financial Management

Develop initiatives and offers to meet ROI targets.

Conduct audits on the Offer Management Portfolio to measure against KPIs.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you'll bring to the table

The necessary skills that we require for this role include:

Relevant tertiary qualification in Project Management, Marketing, Business, or Finance Administration

Minimum of 2 years' experience within the iGaming industry, with a strong understanding of customer behavior and data-driven retention strategies

Proven working knowledge of Microsoft Office Suite, including advanced Excel (spreadsheets, pivot tables, graphs, and formulas)

Strong analytical mindset, confident in interpreting data and making informed business decisions

Excellent verbal and written communication skills, with the ability to present complex ideas clearly and effectively

Demonstrated project management expertise, with a track record of delivering projects on time and within scope

Exceptional attention to detail, ensuring accuracy and consistency across all deliverables

Ability to adapt quickly to changing priorities in a fast-paced, dynamic environment

Highly organized, proactive, and quality-driven

Desirable skills you've got up your sleeve

It would be great if you also have some of the following skills:

Proven experience owning and delivering end-to-end retention strategies and governance, not just campaign execution

Proficiency in project management software such as Jira or Trello

Experience in developing and optimizing customer retention frameworks or lifecycle marketing programs

People management or leadership experience within a marketing or retention team

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essentia

Retention Specialist

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