Additional Information
The Company
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.
We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.
Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do - and they push us to ensure we take care of ourselves, each other, and our communities.
Job Summary:
As PayPal continues its mission to revolutionize commerce, we're looking for a Paid Media Marketing Manager to join our Berlin office and turn insights into impactful, full-funnel campaigns. In this role, you'll play a key part in shaping how PayPal connects with consumers by leveraging data to understand their needs, identifying where our products create value, and delivering campaigns that drive both brand and performance outcomes. From strategy through execution, you'll own and continuously optimize paid media initiatives across channels, ensuring strong and measurable impact.
If this sparks your interest, read on - the best is yet to come!
Job Description:
Essential Responsibilities:
Develop and implement customer-focused, omnichannel campaigns to drive traffic, capture demand, and generate revenue
Leverage data and technology to optimize marketing strategies and campaign performance
Collaborate with cross-functional teams to align marketing initiatives with organizational goals
Identify growth opportunities by analyzing and synthesizing data from multiple sources
Track, measure, and report program performance, optimizing for efficiency and scalability
Lead A/B testing and iterative optimization of campaigns and marketing programs
Optimize team structure and processes to foster a culture of high performance and innovation
Paypal · Berlin, Germany