As the SSA OTC & Wellness Lead , you will be at the forefront of our marketing efforts, responsible for driving brand performance and ensuring flawless execution of marketing strategies within Sub Saharan Africa. You will lead a team of brand activation specialists, translating globally and regionally developed plans into impactful local marketing activities. This role is critical in bridging the gap between the Operating Unit (OU) and local markets, ensuring our brands win in the marketplace by resonating with consumers and shoppers alike.
Responsibilities
Execute all local marketing activities based on plans developed by the global category & OU team, ensuring flawless in-market delivery of OU-led brand plans across channels.
Deliver in-year brand performance, ensuring long-term plans underpin and guide shorter-term decision-making in execution.
Amplify local marketing plans with suitable activations with customers and shoppers.
Support the local market CCC (Cash Conversion Cycle) and performance tracking rhythms.
Provide the OU team with key market learnings and insights to help shape the appropriate tailoring of global priorities, plans, and assets for the OU and local markets.
Directly manage and develop the brand activation teams in the market to deliver all relevant brand KPIs across financials, consumption, penetration, brand health, and the innovation pipeline.
Work collaboratively with local Function teams (incl. ComEx, Media, Sales) to ensure integrated and effective activation
Provide people leadership and coaching to team members, fostering capability, accountability and high performance through clear expectations, regular feedback and development aligned to OU objectives.
Why you?
Requirements
Bachelor's degree in marketing, Business, or a related field.
Proven experience in a marketing role with a strong focus on brand activation and in-market execution.
Proven experience West Africa and/or French West Africa
Demonstrated experience in managing and leading teams to achieve performance targets.
Strong understanding of brand building, campaign deployment, and the overall marketing ecosystem.
Solid commercial and financial acumen, with experience managing brand KPIs.
Experience working in a matrix organization, with a proven ability to collaborate with regional/global teams and local cross-functional partners.
Ability to interpret market data, consumer and shopper insights, and competitive dynamics to refine execution strategies.
Excellent stakeholder management and influencing skills, with the ability to build alignment and drive decisions forward.
Comfortable operating in a complex and ambiguous environment.
A proactive and results-oriented mindset, with a passion for executional excellence.
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Benefits
Health insurance
Additional Information
Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
Hello. We're Haleon . A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.
With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we're uniquely placed to do this and to grow a strong, successful business.
This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.
Gsknch · Nairobi, Kenya