SEO Lead

About the role

As SEO Lead, you'll drive Mindvalley's organic growth by shaping how our brand is discovered in a world where AI-driven search is the new standard. You'll lead the evolution from traditional SEO to Generative Engine Optimization (GEO), ensuring our content is visible, cited, and trusted in AI-powered search results. Your work will directly impact how millions find and engage with Mindvalley's transformational content.

Responsibilities

• Develop and execute a forward-thinking SEO strategy focused on AI visibility, citability, and brand authority
• Structure and optimize content for AI-driven search, ensuring factual, concise, and machine-readable information
• Own and track organic growth metrics-visibility, engagement, lead generation, and revenue
• Collaborate with content, social, email, and PR teams to align messaging and maximize organic reach
• Lead on-page and technical SEO improvements, staying ahead of search trends and algorithm changes
• Mentor and guide a team of SEO and analytics specialists, fostering collaboration and continuous learning
• Explore and test emerging channels and platforms to expand Mindvalley's organic footprint
• What success looks like:
• Mindvalley's content is consistently cited in AI-generated search results and overviews
• Organic visibility and engagement metrics show measurable growth across key channels
• The team delivers structured, AI-friendly content that drives brand authority and trust
• Clear, actionable reporting on organic performance is established and shared across teams
• What we're looking for?
• Proven experience leading SEO strategies in fast-evolving digital environments
• Deep understanding of AI-driven search, structured data, and entity-based optimization
• Strong analytical skills and a data-driven approach to decision-making
• Experience managing and mentoring teams
• Excellent collaboration and communication skills
• Experience with AI tools for SEO, background in content or PR, familiarity with emerging digital platforms

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