Staff Designer- Visual Identity and Design System

About the role

Hybrid or Remote: Reporting where work can/need to be performed / collaboration should happen. If the person lives w/n 50 miles of such a location, they are expected to come in three times a week. If they don not live within 50 miles of any of those locations, they don't need to report in. This role is based remotely but if you live within a 50-mile radius of Austin, Warren or Sunnyvale, you are expected to report to that location three times a week, at minimum. This job may be eligible for relocation benefits. We're seeking a highly skilled Graphic Designer with 7-10 years of experience and a deep appreciation for timeless design principles. In this role, you'll contribute to both the evolution of the GM Design Language and the creation of a cohesive GM Design System-supporting visual consistency across the vehicle operating system, web, and mobile platforms. Typography, structure, and clarity will be central to your approach in developing user experiences that are memorable, innovative, and enjoyable. A key part of your role will be bridging the gap between brand and UI design-ensuring that every interface not only functions beautifully but also reflect the voice, values, and visual identity of the GM brand. You'll translate brand principles into actionable design systems that guide and inspire teams across digital product design and marketing. You bring a modernist sensibility grounded in enduring principles-not fleeting trends. Your work is shaped by rigorous systems thinking and a disciplined, grid-based design methodology, applied across both brand and interface design. Influenced by foundational design icons such as Wim Crouwel, Otl Aicher, and Josef Müller-Brockmann, you believe that strong ideas, clarity, and structure are the foundations of exceptional design. You'll play a key role in shaping GM's visual identity and advancing the GM Design System-ensuring precision, unity, and purpose across every touchpoint as the brand comes to life across products and platforms.