Implementing integrated marketing and business development plans to support student recruitment, cultivate strategic partnerships, and enhance programme branding across postgraduate and continuing education portfolios.
Creating and managing digital campaigns on social media (e.g., LinkedIn, Instagram, Facebook) and other relevant platforms to engage healthcare professionals.
Optimising SEO/SEM and paid media to improve visibility, lead generation, and conversions.
Designing targeted outreach to institutional partners, hospitals, healthcare groups, and professional associations to build awareness and generate leads.
Overseeing creation of high-quality marketing content including brochures, eDMs, videos, case studies, and event promotions.
Managing the LKCMedicine postgraduate programmes microsite/website and ensuring all content is accurate, updated, and SEO-aligned.
Identifying and coordinating LKCMedicine's participation in relevant roadshows, webinars, and professional conferences.
Monitoring and analysing key marketing metrics (e.g., reach, engagement, conversion rates, ROI) and recommending data-driven improvements.
Managing assigned marketing and communications budgets to ensure cost-effective campaign delivery.
Liaising with relevant internal and external stakeholders (e.g., academic teams, accreditation bodies) to ensure programmes meet accreditation standards.
Supporting the preparation and submission of documentation required for programme accreditation and re-accreditation.
Requirements
A recognised degree in Marketing, Communications, Business, or a related discipline.
Minimum 2-3 years of hands-on experience in marketing, with demonstrated ability in business development as well as B2C digital and B2B marketing.
Strong proficiency in digital marketing tools and platforms
Competent in data analysis tools (e.g., Google Analytics) to monitor campaign effectiveness.
Excellent written and verbal communication skills with the ability to craft clear and compelling messages tailored to different audiences.
Strong project management, multitasking, and organisational skills.
A proactive and collaborative team player with a keen eye for detail and a strong sense of accountability.
Prior experience in education or healthcare sectors is highly desirable.
Proficiency in Microsoft Office Suite and familiarity with content management systems and design
Familiarity with the healthcare professional landscape in Singapore and the region.
Familiarity with course accreditation processes
Experience working in a higher education or training institute environment.
Demonstrated ability to work independently while managing multiple projects.
This is a 3 years contract appointment. We regret to inform that only shortlisted candidates
Benefits
Health insurance
Additional Information
The Lee Kong Chian School of Medicine (LKCMedicine) trains doctors who put patients at the centre of their exemplary care. The School, which offers both undergraduate and graduate programmes, is named after local philanthropist Tan Sri Dato Lee Kong Chian. Established in 2010 by Nanyang Technological University, Singapore, in partnership with Imperial College London, LKCMedicine aims to be a model for innovative medical education and a centre for transformative research. The School's primary clinical partner is the National Healthcare Group, a leader in public healthcare recognised for the quality of its medical expertise, facilities and teaching. The School is transitioning to an NTU medical school ahead of the 2028 successful conclusion of the NTU-Imperial partnership to set up a Joint Medical School. In August 2024, we welcomed our first intake of the NTU MBBS programme, that has been recently enhanced to include themes like precision medicine and Artificial Intelligence (AI) in healthcare, with an expanded scope in the medical humanities. Graduates from the five-year undergraduate medical degree programme will have a strong understanding of the scientific basis of medicine, with an emphasis on technology, data science and the humanities.
We are seeking a dynamic and strategic Assistant Manager (Marketing), Postgraduate & Continuing Education Programmes to join our team at LKCMedicine. This exciting role offers the opportunity to drive impactful marketing initiatives for postgraduate and continuing education programmes, contributing to professional development and advancing medical knowledge. You will be instrumental in shaping our digital presence and engaging with a diverse audience of healthcare professionals and institutional partners. The Assistant Manager (Marketing), Postgraduate & Continuing Education Programmes will be responsible for developing and executing B2C and B2B marketing campaigns that raise programme visibility, grow enrolments, strategically identify and cultivate new partnerships, and ensure the accreditation of programmes, ultimately positioning LKCMedicine as a leader in healthcare education and professional development.
Ntu · Ntu Novena Campus, Singapore