Sr. Program Manager, Retail Brand Expression - Global HOKA

About the role

As the Sr. Program Manager for HOKA Global Retail Brand Expression, you will drive cross-functional alignment and lead the execution of high-impact integrated marketing campaigns and immersive retail experiences. You'll orchestrate complex, multi-region initiatives, ensuring seamless connectivity across internal teams, external agencies, and global partners. This role is responsible for program planning, workflow management, budget and invoice oversight, cross-functional communication, and the development and maintenance of scalable program management systems. You'll champion process improvements that strengthen operational excellence and elevate the team's ability to deliver cohesive, premium retail brand experiences and key moment activations. We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Responsibilities

• Lead and manage the end-to-end program lifecycle and internal communications for global retail brand campaigns and foundational storytelling across multiple seasons and agencies
• Own and maintain logistics for campaigns and strategic initiatives, including budget planning, marketing agency RFPs, and day-to-day agency relationships
• Act as the primary point of contact for all project stakeholders, ensuring clear communication, managing expectations, aligning feedback, and addressing issues during campaign and activation lifecycles
• Systematize HOKA's internal processes alongside agency engagement, improving team efficiencies through streamlined communication and scheduling
• Operationalize and integrate multidisciplinary teams, ensuring alignment from concept through production, approvals, proofing, and final asset delivery to regional partners

Requirements

• Hold a degree in Marketing, Communications, Digital, or a related field; Master's Degree / MBA a plus
• Bring 10+ years of experience in marketing operations, agency account management, or production
• Demonstrate strong written and verbal communication skills, with excellent presentation abilities
• Thrive in a fast-paced, evolving environment and perform well under pressure
• Proficient in Microsoft Office suite and Asana
• What We'll Give You -
• Competitive Pay and Bonuses - We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees' needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That's why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There's nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
• #LI-AJ1
• $122,300.00 - $165,000.00
• The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in:
• Goleta, California (Remote)
• Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
• Equal Employment Opportunity
• Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We we

Benefits

Additional Information

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. Job Title: Sr. Program Manager, Retail Brand Expression - Global HOKA Reports to: Sr. Director, Retail Brand Expression - Global HOKA Location: Remote US - West Coast Preferred Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

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