Director Marketing, Enablement
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Responsibilities
- Informs strategy and leads problem solving related to optimal coverage pull through, acquisition, and logistics for inline products in partnership with other internal teams consistent with brand goals and objectives
- Maintain expert level understanding of customer product coverage and acquisition pathways
- Effectively identifies and translates office/HCP needs and realities into clear guidance
- Drive internal alignment and lead the development of field‑facing tools and resources that enable offices to navigate coverage, reimbursement, and distribution pathways effectively, accelerating consistent local pull‑through
- Own and lead field communications related to access, including coverage changes, restriction removals, and evolving policy and legislative updates, ensuring clarity, timeliness, and compliance.
- May represent the PrEP portfolio on cross‑functional workstreams, providing marketing leadership on access‑related decisions (e.g., pricing, contracting, rebating).
- Effectively identifies and translates office/HCP needs and realities into clear guidance
- Develop and execute high‑impact marketing tactics aligned to strategy, demonstrating command of both traditional and non‑traditional channels to drive measurable results.
- Use insights and data to inform plans, select KPIs, and optimize impact.
- Prioritize effectively in complex environments and provide clear, logical recommendations.
- Anticipate changes in healthcare policy, access, and market dynamics; proactively adapt strategies.
- Ensure on‑time, on‑budget execution, including agency and budget management.
- Collaborate closely with Field, Legal, Medical, Regulatory, Analytics, CX, Government Affairs, Managed Markets, and Marketing partners.
- Continuously improve processes, systems, and ways of working to enhance scalability and effectiveness.
- Deliver clear, compelling presentations to senior leaders and external stakeholders.
- Ensure full compliance with all laws, regulations, and internal policies.
Requirements
- 12+ Years with BS/BA
- OR
- 10+ Years with MS/MA or MBA
- 10+ years of experience.
- A Bachelor's degree in marketing or related fields is preferred
- An advanced science degree or an advanced business degree such as an MBA is desirable
- Proven ability to work well as part of a team and in leading cross-functional te
- Strong desire and ability to work in a fast-paced and dynamic environment
- High learning ability and self-starter preferred
- Experience working with EHRs is preferred
- Experience with both pharmacy and medically billed products (including buy and bill) is preferred
- Sales experience is desired and a minimum of 3 years in product marketing or advertising
- Expert understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required
- Comfortable discussing topics relevant to the HIV prevention space, including sexual health, mental health, and substa
Benefits
Additional Information
At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer - working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together. Job Description At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers. We set and achieve bold ambitions in our fight against the world's most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come. Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. You will be an integral part of a fast paced highly collaborative team, who are on a mission to increase awareness, knowledge, relevancy, and usage of PrEP as part of preventative health for all who could benefit from it.
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