Develop and execute regional category strategies for video conferencing systems, aligned with global business objectives, revenue targets, and profitability goals.
Conduct in-depth market research, competitive analysis, industry trend tracking, and customer demand analysis to identify growth opportunities, gaps in the product portfolio, and emerging technologies.
Create and manage annual regional category business plans, including sales forecasts, budget allocation, ROI analysis, and KPI tracking (revenue, gross margin, market share, product adoption rate, customer satisfaction).
Define product portfolio roadmap, prioritize product launches, updates, and end-of-life (EOL) planning for video collaboration products to ensure portfolio relevance and competitiveness.
Product Portfolio & Pricing Management
Own regional product assortment optimization, including SKU rationalization, new product introduction (NPI), and obsolete product phase-out, balancing product breadth, profitability, and inventory efficiency.
Develop and implement regional pricing strategies, discount frameworks, and promotional plans, monitoring market pricing dynamics and competitor moves to maintain margin targets and market competitiveness.
Work with sales and marketing teams to define product positioning, value propositions, and sales enablement tools for video conferencing solutions, driving cross-selling and upselling opportunities.
Cross-Functional Collaboration & Execution
Partner with regional sales teams to provide category expertise, product training, and sales support, helping close key enterprise deals and expand channel partnerships.
Collaborate with supply chain teams to ensure stable inventory supply, optimize lead times, and reduce operational costs for the video conferencing category.
Align with marketing teams to develop regional marketing campaigns, product launch activities, and thought leadership content to boost brand awareness and product adoption.
Liaise with Global Business Group teams to provide regional customer feedback and market insights, guiding product improvement and innovation for regional market needs.
Performance Tracking & Reporting
Monitor and analyze category performance metrics on a regular basis, preparing detailed reports for senior management on revenue, margin, market share, supplier performance, and strategy execution progress.
Identify risks and opportunities in the category, propose data-driven improvement plans, and adjust strategies dynamically to adapt to market changes and customer needs.
Ensure compliance with global corporate policies, regional regulatory requirements, and industry standards for video conferencing products.
Required Qualifications & Skills
Education
Bachelor's degree in Business Administration, Marketing, Supply Chain Management, Information Technology, Electrical Engineering, or a related field; Master's degree (MBA/MSc) is a strong plus.
Professional Experience
5+ years of progressive category management, product management, or strategic procurement experience in the unified communication, video conferencing, or enterprise collaboration technology industry; direct experience with Poly, Yeelink, or similar UC hardware brands is highly preferred.
Proven track record of developing and executing category strategies, driving revenue growth, margin improvement, and market share gains in a regional or global role.
Hands-on experience managing supplier relationships, negotiating contracts, and optimizing product portfolios for B2B technology products.
Core Competencies
Deep expertise in video conferencing system
Benefits
Vision insurance
Additional Information
Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
This Regional Category Manager for Team Work Solutions is responsible for overseeing the end-to-end category management of video collaboration solutions including hardware, accessories and services across Great China Region. This role sits at the intersection of product strategy, NPI launch, GTM strategy, Pricing strategy and cross-functional execution, aligning with global category vision while driving regional revenue & profit growth as well as market competitiveness.
Reporting to the Regional Category Management Director, you will own the full lifecycle of the video collaboration category-from market analysis, strategy formulation, to product portfolio optimization, pricing governance, and sales enablement. You will collaborate closely with global teams, regional sales, marketing, GTM, sales engineering, and key alliance partners to deliver cutting-edge collaboration solutions that meet enterprise, SMB, and institutional customer demands. This role is critical to scaling our video conferencing product ecosystem and solidifying our market position in the regional video collaboration (VC) industry.
Logitech · Shanghai, China